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Simpson's In The Strand
Simpson's In The Strand

Simpson's In The Strand Details

  • Dining Style: Fine Dining
  • Website: http://www.simpsonsinthestrand.co.uk
  • Phone: 0207 836 9112
  • Hours of Operation:
    Breakfast: Monday - Friday: 7:15am - 10:30am
    Lunch: Monday - Saturday: 12:00pm - 2:45pm; Sunday: 12:00pm - 9pm

    Dinner: Monday - Friday: 5:45pm – 10:30pm; Saturday: 5pm – 10:30pm
  • Payment Options: AMEX, Carte Blanche, Diners Club, JCB, MasterCard, Visa
  • Cuisine: British
  • Executive Chef: Gerry Rae
  • Dress Code: Smart Casual
  • Accepts Walk-Ins: Yes
  • Additional Details: Full Bar, Wheelchair Access

Getting there

  • Cross Street: Exeter
  • Parking: Hotel Parking
A word from Simpson's In The Strand
Simpson's is one of the few London restaurants offering only the finest quality British ingredients cooked to perfection in classic British style. The restaurant's speciality is Scottish beef on the bone that has been aged for 28 days for maximum flavour. The beef is carved at guests' tables from antique silver-domed trolleys, which is a practice that began over 150 years ago and for which Simpson's is world-renowned. Other Simpson’s signature dishes include classics such as potted shrimps, roast saddle of lamb and steak and kidney pie.

Guests can also enjoy classic cocktails in Knight’s Bar, an art deco cocktail lounge located on the first floor. It is the perfect place to enjoy either a pre-dinner cocktail or after-dinner aperitif.
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Awards voted by OpenTable diners
  • Diners' Choice WinnerSunday Lunch
Diner Reviews
  • "It is always nice to spend time at Simpson's, whether for business or pleasure. Great service and food, a very nice piano music, not too loud just entertaining."
    dined on 26/07/2014
  • "Had lunch on a busy Saturday after hitting the Knightsbridge bustle. Cool and welcoming respite from the heat and the busy streets. A warm welcome and service was exemplary. We had the fixed price lunch and I would highly recommend that you pay the little extra for the prime roast rib of beef - portions and taste was out of this world - lovely experience."
    dined on 26/07/2014
  • "Excellent Food. We came two couples for birthday celebration. Only dissapointment was sloow service and that the waiters were far from attentive. The ladies toilettes were a total mess, I was shocked."
    dined on 25/07/2014
  • "I was very disappointed with my visit on 25/07/14. The service was sloppy, I prefer my wine in the glass not on the table, the starter order was wrong and the cabbage that came with the roast beef raw.This restaurant has made the quantum leap from one of Londons finest to an overpriced tourist trap which is so sad given its fine history. I have eaten there many times in the past but this visit will sadly be my last."
    dined on 25/07/2014
  • "the uncomfortable services broke the nice dinner meal . Although their beef wellington was really great , but the train of waiters was terrible . I had to refill water by myself all the time . And the wine I ordered wasn't come until I finished the beef .Without any smile or reaction on waiters' poker face , except the receptionist . Even the meal was great , I might not come again , only if there are some change or something else ."
    dined on 23/07/2014
  • "Had an excellent lunch last week - whilst the food was delicious, it was very pricey - especially as we were not offered the "set lunch" menu - I would have asked but as I was with clients that would have been embarrassing! The wine was good but again - not a bargain. I would always recommend Simpsons just for the beef but overall it was really good."
    dined on 23/07/2014
  • "This is storybook, English fine dining. Unforgettable ambience, superb food."
    dined on 21/07/2014
  • "Simpson's never losses its charm. Table side delivery and cutting of beef was interesting and a favourite part of our dinner. Several comments from our group such as " best roast beef I ever ate"."
    dined on 21/07/2014
  • "This was a traditional English meat lovers experience. Good service and tasty meal."
    dined on 21/07/2014
  • "We took a couple of friends for Sunday lunch. Between us we had wanted to go to Simpson's in the Strand for over 300 years! The wait was worth it, excellent food and wine list and amazing setting. But, what made this such a wonderful time was the service. Some places just get 'it' right and this is one of those places. The Dover Sole was outstanding and the best one of our guests had eaten since the 1940s. Thank you to all who made this such a wonderful lunch, we will be back."
    dined on 20/07/2014
  • "We booked via email for a Saturday evening and were not disappointed. We both had beef Wellington (after seeing how massive the roast beef portions were) and it was delicious, with very generous portions. We didn't have a starter and couldn't manage a dessert, but were totally replete! The wine was excellent, service good and it was a good experience all round. The only little niggle would be that the first table we were seated at was far too low and neither of us could fit our legs under. However, they did move us immediately. We would definitely return."
    dined on 19/07/2014
  • "We absolutely love Simpsons, having been going there for over 11 years. It just gets better! The cocktails before are always delicious. The service is outstanding, always attentive and nothing is too much trouble. The food is always of excellent quality and the champagne is always served at the correct temperature too! The staff are all impeccably dressed. Sitting in the Grand Divan with the pianist playing, watching couples, families and business diners all enjoying the experience makes me feel so special - always. This is Great Britain at it's best - it's our heritage, it's tradition and we should be proud of this institution - long may it reign!"
    dined on 19/07/2014
  • "excellent ambiente, great location, food and service"
    dined on 18/07/2014
  • "2nd time we dined here. A far cry from the first. Service was very good Mmanager made a special effort with the birthday celebrations. Restaurant was quite full & yet the service wasn't compromised. We had drinks in the Bar upstairs & then came down to dinner about an hour late. We still had the table waiting. Oysters & the Herring were great starters. The Sea-bass was cooked to perfection & filleted at the table. Wine & Desserts were a hit with our friends. All Very British. We enjoyed the dining experience very much. BTW We all adhered to the dress code but we were shocked to see a table full of Chinese tourist in trainers, slippers & casual clothing. Not quite the attire on a Friday evening at a restaurant such as The Simpsons!"
    dined on 18/07/2014
  • "Sadly, overall not good value for money. Disappointing that signature courses inc beef was very ordinary. Food lacked freshness and creativity. Paid over 300 for a relatively basic lunch."
    dined on 18/07/2014
  • "I have been coming to Simpsons for years. Such a lovely room, a perfect old English breakfast. How nice to dine in quiet with adults. Service was, as always, prompt and courteous. My fellow diners were fir the most part dressed appropriately. There were even a few businessmen in suits, such a rarity these days. Overall, a wonderful experience. I will come back again and again."
    dined on 18/07/2014
  • "Have eaten here several times, this time for breakfast. Great start to the day!"
    dined on 17/07/2014
  • "Although my overall rating was 'Very Good' I feel it could have been higher when remembering past dining experiences. This review is for Breakfast only. Although this was between 9-10am on a Thursday morning, unfortunately the restaurant was nearly empty, which for this large traditional dining area adversely effected the the ambience. The food was of a high standard as was the service. We would always try and eat at Simpson's when visiting London."
    dined on 17/07/2014
  • "Because there was a mistake with an appetizer our entrées were kept warm and therefore not prepared fresh. This compromised the quality of the Yorkshire pudding, it was not very hot and not as tender as it ought to be. The tableside carving is a nice touch and very traditional and very classy but does not make up for the average taste of the food. Very disappointing because roast beef and Yorkshire pudding is a signature dish. The cabbage was absolutely bland I would never order that again. Desserts were very English and very rich and very good. The balance of the meal was at best average."
    dined on 16/07/2014
  • "We had Avery good meal in a quiet alcove so we could talk without being disturbed. The waiters were friendly but not over the top."
    dined on 15/07/2014
  • "It has been 20 years since I frequented London and did not want to miss a visit back to Simpson's. It met all our expectations. Every course was excellent--expecially the tableside carved aged beef."
    dined on 15/07/2014
  • "Good And friendly but we had to wait for too long despite a reservation."
    dined on 14/07/2014
  • "I had a dinner with my family. We really enjoyed its meal and sophisticated atmosphere."
    dined on 14/07/2014
  • "Visited from Canada - first heard of this place from Merchant Ivory's production of Howard's End where they go to Simpson's for dinner. A truly English - old school feel to this classic restaurant. Food - Excellent Ambience - Excellent, English Library feel, live Pianist, relaxed English Elegance Service - good - went for our last night in London - lived up to the Romance except I felt fused at every course, and thought I was at an American Mc.Donald's - Heres your hat - what's your hurry…. this was all due to the one Waiter who kept rushing us… we were in and out with all courses and wine within an hour ??? Surely this is not their aim - but was too tired to complain… if you go - notice the Painting over the fireplace - CHARMING!"
    dined on 14/07/2014
  • "I booked this for a team breakfast . So disappointing, the dining hall was completely empty, until one other table came in off the street (not as per dress code), the service was slow, lacked personality and showed little interest in serving us. The food was poor, slopped onto plates and for the most part unappealing ,not particularly hot. the big breakfast had substitutes against the menu but we were not informed when ordering, the two course healthy breakfast was served after the hot breakfast's so that by the time the second course came everyone else had finished. It was meant to be a treat - we will not eat there again. I can understand why its empty - who could possibly recommend them, such a shame for a restaurant with such history."
    dined on 14/07/2014
  • "A pleasant atmosphere, for breakfast or for brunch. English breakfast lives up to its name as were the Eggs Royale."
    dined on 14/07/2014
  • "We enjoyed the formal but comfortable setting and the food was very good. The service varied by staff member; some were very attentive while others seemed to get sidetracked and were slow to respond. The management team on duty the Sunday evening we were there were accommodating and flexible."
    dined on 13/07/2014
  • "Following a family tradition, I arranged an evening meal for my overseas family during their summer visit to the UK. As ever, the food was outstanding, the setting perfect as we recalled the pleasure with which our parents enjoyed similar occasions and for the most part the staff attentive and delightful. This time, the initial service was slow but,once we had managed to attract attention and place our wine order, our irritation dissipated . The sommelier was most helpful and engaging., the wine excellent and the,beef as outstanding as ever. Little touches such as the cup of soup for those not having starters and the petit fours with the coffee were welcomed and contributed to our overall enjoyment of the occasion."
    dined on 13/07/2014
  • "Simpson's in the Strand offers one of the best traditional English dining experiences in London and is well worth a visit, especially for a special occasion. It is well worth the rather high prices. The carving of the beef and lamb joints from a silver trolley at your table is a wonderful piece of theatre. The meat is so tender that it melts in the mouth, and the roast potatoes are delicious too. A slight pity that the birthday diner did not receive a "Happy Birthday" inscription on a dessert plate or similar despite having requested it in advance."
    dined on 13/07/2014
  • "Food was first class,lovely place,service was a bit slow especially when large party arrived,but overall excellent and will definitely being going again,and have already recommended to others."
    dined on 13/07/2014
  • "I reserved a table on Sunday and they mistook it, and I told them 3 times we reserved a table for a special occassion, yet all of them were ignored. After the meal when we ordered a dessert, we asked whether they really read my e-mails. Then they did serve a complimentary dessert for our anniversary. Food was very nice, but service is rather terrible for a prestige restaurant."
    dined on 13/07/2014
  • "I live in the United States of America and I made reservations via the internet for a party of four for the 14 of July. Both my Mother and I have wanted to visit Simpson's for a very long time, especially after watching Howard's End. All four of us enjoyed our time and we cannot say enough about the wonderful food, ambiance and attentiveness from the staff. Also, I could not get over the fact that it just took one simple email to the restaurant reconfirming our reservations from my iPad after returning two days before from France. Simpson's had my reconfirmed booking and were expecting us at the allotted time. The logistics were just brilliant. I would definitely book online in the future due to the ease and technology."
    dined on 13/07/2014
  • "Wonderful moment of life to remenber for ever; the songs, the candle on the sweet for my birthday..........are nothing words.....thank you. I want only return"
    dined on 09/07/2014
  • "My wife and I had dinner after the theatre. It was my first visit but my wif'e's uncle had given her lunch at Simpsons many times when she was a student (we are now in our seventies). She was delighted to find the ambience unchanged in essence. I was delighted with it full stop. We found the service excellent, - prompt and effective without being smarmy - provided by professionals taking a pride in their jobs. Particular thanks to the sommeiler who guided us to a wine which was reasonable in price and a delightful companion to our meal.. The meal itself was superb - roast beef for me and lobster for my wife - wonderful British food cooked to perfection."
    dined on 09/07/2014
  • "The best traditional roast beef in town combined with excellent service."
    dined on 09/07/2014
  • "I booked dinner two nights running at Simpsons: that says it all! Great historic dining room with magnificent beef and excellent and welcoming "old fashioned" service. Specific table requests met each night. Good value too."
    dined on 08/07/2014
  • "This restaurant has real atmosphere and a charm that you don't find in many modern restaurants. OK so you can get better food and better service elsewhere, but the experience is exceptional and the dining room ambience is special. My third visit and it gets better the more you experience the uniqueness of this establishment."
    dined on 08/07/2014
  • "Really great value for pre dinner theatre. Best I've ever had. Service was excellent and such a lovely calming atmosphere before heading into busy London Town. food was beautiful ."
    dined on 08/07/2014
  • "An extra £8 for roast beef is a bit steep. When it came it was only just warm and the yorkshire pudding was burnt. Could be a bit more generous with the clotted cream in the pudding. Service was friendly but please wait for people to get sat down before serving bread rolls, menus, etc."
    dined on 08/07/2014
  • "We enjoyed our visit very much.. It is some years since I was at Simpsons and the ambience is still as good as I remember."
    dined on 08/07/2014