28-50 Mayfair

4.4
401 reviews
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£26 to £40
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European
Top tags:
  • Notable Wine List
  • Business Meals
  • Good for a Date
Set over two floors, 28°-50° Maddox Street continues our tradition of providing a high-quality dining experience from a modern-European menu and excellent value for money. Guided by a team of sommeliers, 28°-50° Maddox Street has one of the most unique wine lists in London, featuring a range of 15 red and 15 white wines by the glass, carafe or bottle.
Our collector's list showcases fine wines from private collectors, offering our guests a chance to discover more unusual and mature wines at their peak – some of which are rarely seen in other restaurants.The lower ground floor provides a perfect space for private parties and group events.
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Private dining
Dining Style
Casual Dining
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Cuisines
European, English
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Hours of Operation
- THE BAR: Monday - Wednesday 12pm-11.30pm (last orders 11pm)
Thursday - Saturday 12pm-12am (last orders 11.30pm)

- THE RESTAURANT: Monday - Wednesday 12pm-10.30pm
Thursday - Saturday 12pm-11pm
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Phone number
020 7495 1505
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Payment Options
AMEX, MasterCard, Visa
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Dress Code
Smart Casual
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Executive Chef
Chef Patron Agnar Sverrisson
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Parking Details
No parking available.
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Public Transit
Oxford Circus, Bond street
Additional
Bar Dining, Counter Seating, Non-Smoking, Private Room, Wheelchair Access, Wine

Private Dining

Maddox Street is the perfect destination to enjoy modern European food with outstanding wines in a stunning venue. Located on the lower ground floor, our prestigious dining room is ideal for lunches, dinners, corporate or family celebrations and standing or seated receptions.

View Private Dining Details

Special Offers

1,000-Point Tables

See availability for 1,000 point tables

Mon - Sat 5:30PM - 7:00PM 9:30PM - 10:30PM

Reviews from verified diners
401 reviews
4.4 out of 5 stars
Outstanding
50%
Very Good
39%
Good
9%
Fair
1%
Poor
0%
4.3
food
4.3
service
4.3
ambience
4.1
value
Noise · Moderate
93% of people would recommend it to a friend
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5.0Dined on 13 July 2018

Love their BYO POLICY .
Took a fantastic bottle of red & complimented it with some excellent wines by the glass recommended by the sommelier.
Scallops & steak good

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4.0Dined on 29 June 2018

Excellent service and good food. Wine sold by 125 or 250ml so it is perfect for lunch. Great for wine pairing with different courses too.

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5.0Dined on 15 June 2018

Amazing food like always. The food is good quality and always amazing. The service is fab. We were well looked after. I highly recommend this restaurant and we will definitely go again. We always visit when we are in London.

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2.0Dined on 13 June 2018

Service was good and friendly, but the food was underwhelming. I suspect this would be a good place for a glass of wine, but don't go if you're hungry.

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4.0Dined on 5 June 2018

Have been many times, but this is the first time the food wasn't firing on all cylinders. My tuna was overcooked, the fish pie was weirdly sweet and the steaks were a bit disappointing, but the rest of the food was as excellent as usual. Service was up to its normal high standards. Still love the this place.

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4.0Dined on 15 May 2018

An excellent team dinner held here, accommodated at lovely large boardroom table downstairs, which allowed a certain privacy and exclusivity to our group of 12 in this venue. Excellent menu to suit all dietary dispositions, especially seafood lovers, with even better wine menu. Faultless friendly service and a wonderful restaurant experience.

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4.0Dined on 19 April 2018

Wine suggestion was fantastic and food very tasty 👍

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2.0Dined on 14 April 2018

Have been in 28-50 many times - mostly for wine and nibbles- but decided to book a group dinner - unfortunately not a great success - food took too long to arrive, and we had to quickly finish meal and run to theatre- most in the group happy with food, but my steak - A rib eye - was fatty and almost inedible. Ended up needing supper after theatre which was disappointing!

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5.0Dined on 12 April 2018

Great wine selection and equally good menu. Definitely reccommending the prawns and the pulled pork burger. Dessert menu was a little mediocre only. Fantastic ambience as well.

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5.0Dined on 9 April 2018

We visit this place every time we are in London for a day-trip. During our last visit, we had a light bite, which was beautifully prepared and accompanied by some very tasty sourdough bread and a very smooth soft cheese in place of butter. The highlight of our visit were the glasses of exceptional white and red wines that we were served by the very attentive, well trained and pleasant staff. Thank you very much 28°-50°, Maddox Street, Mayfair, we can't wait to come back next time we are in London!

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4.0Dined on 9 April 2018

A different but interesting place. The set lunch is good value and the Icelandic beer was great. Friendly service. Worth a try.

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5.0Dined on 5 April 2018

Pulled pork mini burgers are to die for!

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4.0Dined on 29 March 2018

Lovely food and was given a special birthday dessert. Thanks!

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5.0Dined on 26 March 2018

Loved it ... food was excellent, great service and gorgeous surroundings!

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5.0Dined on 9 March 2018

Excellent food and service. Great atmosphere. Great for celebrating my birthday!

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3.0Dined on 14 February 2018

We were first given at table that in a narrow space that meant we would have to move anytime the table behind us needed to be served, but to the staff's great credit they moved us to a far better table when we asked-no fuss.

The food was ok but was over-priced compared to the standard of cooking and the ingredients used. The venue doesn't quite know whether it is a wine bar or a restaurant and so isn't quite either.

Nothing to really complain about, but it was a bit disappointing given the size of the bill.

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5.0Dined on 5 February 2018

Been to another 28-50, but this one I will have to say is the best. Good decor, good location and the price well these days London prices are mostly the same anywhere. Was nice for an evening catch-up with a friend. unusual menu it was Norwegian. The hot-dog was really good. would go back again. Good place for a glass of wine and bar snacks. it will get busy as it is just off regents street, as it did during the evening. Staff were attentive. Would recommend if you want a nice place to meet a friend, a easy menu and a good wine list.

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4.0Dined on 1 February 2018

Good location .Very friendly and food reasonable value given location.

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5.0Dined on 31 January 2018

Wonderful evening catching up with an old friend, service welcoming and warm, professional and friendly. We both had the Tuna and was delicious, perfectly cooked and some lovely wine too. Thankyou

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4.0Dined on 26 January 2018

I like the atmosphere at 28-50; it’s relaxed with a good wine list and excellent food. Comfortable seating and table not crammed together. Always feels relaxing to eat either at the bar or at a table. I would recommend.

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4.0Dined on 16 January 2018

Excellent food and service served by a nice friendly waiter

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5.0Dined on 11 January 2018

Great wine choice with wide selection of individual wines in various size glasses. Very helpful waiter guided us through our choices. Friendly atmosphere, we happily stayed for a couple of hours chatting. Would definitely return.

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5.0Dined on 9 January 2018

Great wine and champagne selection. Staff are incredibly friendly and attentive and the food is delicious!

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5.0Dined on 31 December 2017

I went with my mum for New Year’s Eve and otra was amazing. Food incredibly good, amazing wine, it was peaceful and really nice to be there. At the end the stuff invite us to a glass of champagne to celebrate the New Year and everything and everybody was just charming. We will definitely come back there, and I recommend it to everyone!

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4.0Dined on 22 December 2017

A good place to meet a guest to London. Food was good; wine easier to choose if interested in French options.
Overall, good.
Would return and try lunch menu (better value).
My review perhaps influenced by busy time before Christmas. Difficult to offer significant levels of attention... Also, attempt to charge for things not ordered.

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4.0Dined on 21 December 2017

Really lovely atmosphere and moments from busy Regent st. Super ambience. Not too expensive. The only downside was chewy steaks. Would def return and try something else.

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4.0Dined on 19 December 2017

Excellent as ever. Very good food, service and wine list. Great atmosphere; professional yet relaxed.

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5.0Dined on 16 December 2017

Great service alongside great food! The unlimited champagne deal is superb value and knowledgeable staff provide answers to both food and drink queries with confidence! Will definitely be back!

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3.0Dined on 12 December 2017

Food was very hit and miss. As were portion sizes. Could have been a great meal but slow service and a very cold draft detracted from the experience. With so many good places nearby the food and services should have delivered more.

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5.0Dined on 9 December 2017

superb food, excellent staff. really made the time there special for my birthday.

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3.0Dined on 8 December 2017

I am a regular customer at 28-50 and I have always loved this place... The menu is simple yet very well executed, the place is decorated with taste and it is warm and romantic, the selection of wine is very good, the service always friendly and attentive... etc. After 18 years in London, I could not fault it. Unfortunately this was not faultless this time. I feel it deserves to be mentioned, sadly, as some members of staff are ruining the reputation of such a great little place in London and it should be addressed if owners do not wish to fall into the wider under standard London tourist trap restaurant group (and competition would be fierce as there are quite a few).
The 2-hour booking policy is in my view not the best customer focused rule that has been created out there over the past few years... it not only goes totally against customer loyalty but also against the idea of great restaurant experience. London seems to nurture itself from cheap and fast rules such as this one to attract more and more cheap and quick business, this, to the fast decline of quality and service overall. Very sad! However, If you have a table of guests (let alone regular guests) who consume a substantial amount and drink fine wine from £16-20 a glass and will spend the best part of £100 per head, it is simply not acceptable to be told 10 minutes before time is up that we need to get going. While I am totally against the 2-hour rule and feel that this will only deteriorate ones' business, I have to accept that the rule is the rule... However, please note that surely there should be better ways to communicate such rule prior to arrival as well as before service starts. Some members of staff in this instance were clearly lacking customer service/attention and owners should address this asap if they do not want to lose business. The way this was communicated to us was neither polite or business focused and unfortunately means that people will not come back.

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1.0Dined on 6 December 2017

They didn’t even have my booking. I and a guest arrived and they didn’t have any record of me having booked.

It was humiliating and I will not be booking there again. There wasn’t even an apology offered, just no, we don’t have your booking and we’re full now so we can’t seat you.

Very amateur and sloppy.

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4.0Dined on 1 December 2017

We went for a date night. The meal was tasty! We would recommend the Lasagna!
Thank you to the Gentleman at the reception (nice, polite...) and to Salvatore (very nice, patient and friendly)

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4.0Dined on 25 November 2017

28-50 is located at prime location near Oxford Circus.

They had special set menu throughout this month which is rib eye steak with triple cooked fries and a glass of wine for 21.5£. It is great value as the steak came out to be in a generous portion and the fries were probably the best in town!!

Their food truly lives up to my expectation.

Their service was superb and helpful.

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5.0Dined on 24 November 2017

Brilliant night out for foodies and wine lovers. One of three restaurants in London. The food is just perfect, the service is impeccable and it’s one of my favourite places in London.
Be sure to book or you may be disappointed.

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4.0Dined on 24 November 2017

We had the steak menu. Meat was quite OK. Service was pretty good and friendly

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5.0Dined on 23 November 2017

Cracking evening. Atmosphere, food and service was excellent. Both myself and my friend will definitely be returning. Oliver

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4.0Dined on 18 November 2017

I think they changed the chef, the food still high quality, it is my problem but I like table cloths and there aren’t. The wine service and list is brilliant, it’s quite rare an amazing list like this...

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4.0Dined on 13 November 2017

Very good food and friendly helpful staff. We had to cancel our dessert order and leave to be elsewhere; they were very apologetic about the delay and cancelled the service charge.

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3.0Dined on 11 November 2017

Good value but poor service unfortunately. The music also made it hard to hear conversation.

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