28-50 Mayfair

4.4
410 reviews
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£26 to £40
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European
Top tags:
  • Business Meals
  • Notable Wine List
  • Bar Seating
Set over two floors, 28°-50° Maddox Street continues our tradition of providing a high-quality dining experience from a modern-European menu and excellent value for money. Guided by a team of sommeliers, 28°-50° Maddox Street has one of the most unique wine lists in London, featuring a range of 15 red and 15 white wines by the glass, carafe or bottle.
Our collector's list showcases fine wines from private collectors, offering our guests a chance to discover more unusual and mature wines at their peak – some of which are rarely seen in other restaurants.The lower ground floor provides a perfect space for private parties and group events.
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Private dining
Dining Style
Casual Dining
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Cuisines
European, English
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Hours of Operation
- THE BAR: Monday - Wednesday 12pm-11.30pm (last orders 11pm)
Thursday - Saturday 12pm-12am (last orders 11.30pm)

- THE RESTAURANT: Monday - Wednesday 12pm-10.30pm
Thursday - Saturday 12pm-11pm
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Phone number
020 7495 1505
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Payment Options
AMEX, MasterCard, Visa
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Dress Code
Smart Casual
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Executive Chef
Chef Patron Agnar Sverrisson
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Parking Details
No parking available.
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Public Transit
Oxford Circus, Bond street
Additional
Bar Dining, Counter Seating, Non-Smoking, Private Room, Wheelchair Access, Wine

Private Dining

Maddox Street is the perfect destination to enjoy modern European food with outstanding wines in a stunning venue. Located on the lower ground floor, our prestigious dining room is ideal for lunches, dinners, corporate or family celebrations and standing or seated receptions.

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Special Offers

Healthy Icelandic Lunch: 2/3 courses £18.50/£21.50

From a set menu.

Terms and Conditions: Maximum of 12 diners. Includes Tax, excludes service.

Valid For: 1 - 12 people

Starts: 22 July 2018

Ends: 22 October 2018

Availability: Mon-Fri 12:00-17:00

Pre/post theatre 2/3 courses & cocktail £23.50/£28.50

From a set menu.

Terms and Conditions: Maximum of 10 diners. Includes Tax, excludes service.

Valid For: 1 - 10 people

Starts: 22 July 2018

Ends: 22 October 2018

Availability: Mon-Sat 17:00-19:30 21:00-22:30

1,000-Point Tables

See availability for 1,000 point tables

Mon - Sat 5:30PM - 7:00PM 9:30PM - 10:30PM

What 410 People Are Saying
Overall ratings and reviews
Reviews can only be made by diners who have eaten at this restaurant
4.4based on recent ratings
4.3
food
4.3
service
4.2
ambience
4.1
value
Noise · Moderate
94% of people would recommend it to a friend
5
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CC
London
3 reviews
Dined on 12 September 2018
Overall 4food 4service 4ambience 4

Great find in Mayfair. Really nice place, friendly staff and very good food for a reasonable price. I will definitely go back there.
Perfect for solo dining at the bar.

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NG
London
1 review
Dined on 8 September 2018
Overall 5food 5service 5ambience 5

Absolutely delicious meal for all four guests. Well looked after as well. Would highly recommened

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MP
London
33 reviews
Dined on 28 August 2018
Overall 3food 2service 3ambience 3

Nice venue for lunch with good choice of wines. Menu seemed a bit different to my last visit. More scandi options. Friend had chicken thai salad which looked nice. I had the burger which was a bit bland and tough. I've had good meals in the past but unfortunately this time it was a bit mediocre. Service was good vibe is buzzy.

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s
London
48 reviews
Dined on 21 August 2018
Overall 4food 5service 5ambience 3

Reasonable food, reasonable service. It’s ok. I prefer the 28-50 in Marylebone......

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PJ
1 review
Dined on 20 August 2018
Overall 5food 5service 5ambience 4

Food was good, service was very good and staff were friendly and engaging. Have eaten here several times before and never been disappointed.

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OT
1 review
Dined on 18 August 2018
Overall 4food 5service 4ambience 4

Lovely meal before going to the theatre- Icelandic menu fresh and healthy on the whole.
Not stodgy and meal was not too small or overwhelmingly large.
Would go again and have already recommended

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FP
London
2 reviews
Dined on 10 August 2018
Overall 5food 5service 5ambience 5

I was in London on a short business and my son came along. After business, it was time for pleasure. So, we spent the afternoon viewing The Royal Collection at The State Rooms and then had a couple of hours till our train back. I had booked a table at 28°-50° on Maddox Street in advance, the place I always like to visit for a quick bite and a couple of glasses of their very tasty wines. I always only go there at the end of a visit to London! One or more of my young adult children usually come along. It is also a good place to meet up with one of my daughters, who works in the south. We are treated in a very welcoming manner by all of the waiting staff. The food is always prepared in good time and presented beautifully. The wine is always spot on tasty, as well as served at the correct temperature and conditions. A great way to end the day in London....especially when our return train is also punctual....!
Thank you 28°-50° for another pleasant experience. See you soon!!

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GN
London
2 reviews
Dined on 3 August 2018
Overall 3food 3service 3ambience 4

The first menu choices were not available
The first table provided was very uncomfortable

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JR
Worcestershire
1 review
Dined on 25 July 2018
Overall 5food 5service 5ambience 5

Great service great food great atmosphere never fails to please no matter how many times I go there.

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E
London
11 reviews
Dined on 13 July 2018
Overall 5food 4service 4ambience 4

Love their BYO POLICY .
Took a fantastic bottle of red & complimented it with some excellent wines by the glass recommended by the sommelier.
Scallops & steak good

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ML
London
1 review
Dined on 29 June 2018
Overall 4food 4service 5ambience 4

Excellent service and good food. Wine sold by 125 or 250ml so it is perfect for lunch. Great for wine pairing with different courses too.

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KR
Yorkshire
9 reviews
Dined on 15 June 2018
Overall 5food 5service 5ambience 5

Amazing food like always. The food is good quality and always amazing. The service is fab. We were well looked after. I highly recommend this restaurant and we will definitely go again. We always visit when we are in London.

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NK
Minneapolis
1 review
Dined on 13 June 2018
Overall 2food 1service 4ambience 3

Service was good and friendly, but the food was underwhelming. I suspect this would be a good place for a glass of wine, but don't go if you're hungry.

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f
London
10 reviews
Dined on 5 June 2018
Overall 4food 4service 5ambience 5

Have been many times, but this is the first time the food wasn't firing on all cylinders. My tuna was overcooked, the fish pie was weirdly sweet and the steaks were a bit disappointing, but the rest of the food was as excellent as usual. Service was up to its normal high standards. Still love the this place.

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C
London
101 reviews
Dined on 15 May 2018
Overall 4food 4service 5ambience 4

An excellent team dinner held here, accommodated at lovely large boardroom table downstairs, which allowed a certain privacy and exclusivity to our group of 12 in this venue. Excellent menu to suit all dietary dispositions, especially seafood lovers, with even better wine menu. Faultless friendly service and a wonderful restaurant experience.

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WW
1 review
Dined on 19 April 2018
Overall 4food 5service 4ambience 4

Wine suggestion was fantastic and food very tasty 👍

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BH
1 review
Dined on 14 April 2018
Overall 2food 3service 4ambience 4

Have been in 28-50 many times - mostly for wine and nibbles- but decided to book a group dinner - unfortunately not a great success - food took too long to arrive, and we had to quickly finish meal and run to theatre- most in the group happy with food, but my steak - A rib eye - was fatty and almost inedible. Ended up needing supper after theatre which was disappointing!

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OT
London
2 reviews
Dined on 12 April 2018
Overall 5food 4service 5ambience 5

Great wine selection and equally good menu. Definitely reccommending the prawns and the pulled pork burger. Dessert menu was a little mediocre only. Fantastic ambience as well.

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FP
London
1 review
Dined on 9 April 2018
Overall 5food 5service 5ambience 5

We visit this place every time we are in London for a day-trip. During our last visit, we had a light bite, which was beautifully prepared and accompanied by some very tasty sourdough bread and a very smooth soft cheese in place of butter. The highlight of our visit were the glasses of exceptional white and red wines that we were served by the very attentive, well trained and pleasant staff. Thank you very much 28°-50°, Maddox Street, Mayfair, we can't wait to come back next time we are in London!

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H
London
146 reviews
Dined on 9 April 2018
Overall 4food 3service 5ambience 5

A different but interesting place. The set lunch is good value and the Icelandic beer was great. Friendly service. Worth a try.

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OT
1 review
Dined on 5 April 2018
Overall 5food 5service 5ambience 5

Pulled pork mini burgers are to die for!

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J
London
68 reviews
Dined on 29 March 2018
Overall 4food 4service 3ambience 4

Lovely food and was given a special birthday dessert. Thanks!

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g
1 review
Dined on 26 March 2018
Overall 5food 5service 5ambience 5

Loved it ... food was excellent, great service and gorgeous surroundings!

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L
London
4 reviews
Dined on 9 March 2018
Overall 5food 5service 5ambience 5

Excellent food and service. Great atmosphere. Great for celebrating my birthday!

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SB
Dallas
8 reviews
Dined on 14 February 2018
Overall 3food 3service 5ambience 3

We were first given at table that in a narrow space that meant we would have to move anytime the table behind us needed to be served, but to the staff's great credit they moved us to a far better table when we asked-no fuss.

The food was ok but was over-priced compared to the standard of cooking and the ingredients used. The venue doesn't quite know whether it is a wine bar or a restaurant and so isn't quite either.

Nothing to really complain about, but it was a bit disappointing given the size of the bill.

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EK
London
12 reviews
Dined on 5 February 2018
Overall 5food 5service 4ambience 4

Been to another 28-50, but this one I will have to say is the best. Good decor, good location and the price well these days London prices are mostly the same anywhere. Was nice for an evening catch-up with a friend. unusual menu it was Norwegian. The hot-dog was really good. would go back again. Good place for a glass of wine and bar snacks. it will get busy as it is just off regents street, as it did during the evening. Staff were attentive. Would recommend if you want a nice place to meet a friend, a easy menu and a good wine list.

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OT
London
1 review
Dined on 1 February 2018
Overall 4food 4service 4ambience 4

Good location .Very friendly and food reasonable value given location.

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LB
San Francisco
36 reviews
Dined on 31 January 2018
Overall 5food 5service 5ambience 4

Wonderful evening catching up with an old friend, service welcoming and warm, professional and friendly. We both had the Tuna and was delicious, perfectly cooked and some lovely wine too. Thankyou

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OT
7 reviews
Dined on 26 January 2018
Overall 4food 5service 4ambience 5

I like the atmosphere at 28-50; it’s relaxed with a good wine list and excellent food. Comfortable seating and table not crammed together. Always feels relaxing to eat either at the bar or at a table. I would recommend.

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OT
Yorkshire
1 review
Dined on 16 January 2018
Overall 4food 4service 4ambience 4

Excellent food and service served by a nice friendly waiter

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OT
Berkshire
1 review
Dined on 11 January 2018
Overall 5food 4service 5ambience 5

Great wine choice with wide selection of individual wines in various size glasses. Very helpful waiter guided us through our choices. Friendly atmosphere, we happily stayed for a couple of hours chatting. Would definitely return.

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OT
London
1 review
Dined on 9 January 2018
Overall 5food 5service 5ambience 5

Great wine and champagne selection. Staff are incredibly friendly and attentive and the food is delicious!

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OT
London
1 review
Dined on 31 December 2017
Overall 5food 5service 5ambience 5

I went with my mum for New Year’s Eve and otra was amazing. Food incredibly good, amazing wine, it was peaceful and really nice to be there. At the end the stuff invite us to a glass of champagne to celebrate the New Year and everything and everybody was just charming. We will definitely come back there, and I recommend it to everyone!

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DB
London
2 reviews
Dined on 22 December 2017
Overall 4food 4service 3ambience 3

A good place to meet a guest to London. Food was good; wine easier to choose if interested in French options.
Overall, good.
Would return and try lunch menu (better value).
My review perhaps influenced by busy time before Christmas. Difficult to offer significant levels of attention... Also, attempt to charge for things not ordered.

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OT
London
2 reviews
Dined on 21 December 2017
Overall 4food 3service 4ambience 5

Really lovely atmosphere and moments from busy Regent st. Super ambience. Not too expensive. The only downside was chewy steaks. Would def return and try something else.

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SD
London
2 reviews
Dined on 19 December 2017
Overall 4food 4service 4ambience 4

Excellent as ever. Very good food, service and wine list. Great atmosphere; professional yet relaxed.

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OT
London
1 review
Dined on 16 December 2017
Overall 5food 5service 5ambience 5

Great service alongside great food! The unlimited champagne deal is superb value and knowledgeable staff provide answers to both food and drink queries with confidence! Will definitely be back!

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SD
London
26 reviews
Dined on 12 December 2017
Overall 3food 2service 4ambience 1

Food was very hit and miss. As were portion sizes. Could have been a great meal but slow service and a very cold draft detracted from the experience. With so many good places nearby the food and services should have delivered more.

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a
London
6 reviews
Dined on 9 December 2017
Overall 5food 5service 5ambience 5

superb food, excellent staff. really made the time there special for my birthday.

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VC
London
5 reviews
Dined on 8 December 2017
Overall 3food 5service 3ambience 5

I am a regular customer at 28-50 and I have always loved this place... The menu is simple yet very well executed, the place is decorated with taste and it is warm and romantic, the selection of wine is very good, the service always friendly and attentive... etc. After 18 years in London, I could not fault it. Unfortunately this was not faultless this time. I feel it deserves to be mentioned, sadly, as some members of staff are ruining the reputation of such a great little place in London and it should be addressed if owners do not wish to fall into the wider under standard London tourist trap restaurant group (and competition would be fierce as there are quite a few).
The 2-hour booking policy is in my view not the best customer focused rule that has been created out there over the past few years... it not only goes totally against customer loyalty but also against the idea of great restaurant experience. London seems to nurture itself from cheap and fast rules such as this one to attract more and more cheap and quick business, this, to the fast decline of quality and service overall. Very sad! However, If you have a table of guests (let alone regular guests) who consume a substantial amount and drink fine wine from £16-20 a glass and will spend the best part of £100 per head, it is simply not acceptable to be told 10 minutes before time is up that we need to get going. While I am totally against the 2-hour rule and feel that this will only deteriorate ones' business, I have to accept that the rule is the rule... However, please note that surely there should be better ways to communicate such rule prior to arrival as well as before service starts. Some members of staff in this instance were clearly lacking customer service/attention and owners should address this asap if they do not want to lose business. The way this was communicated to us was neither polite or business focused and unfortunately means that people will not come back.

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