In Parma by Food Roots

4.3
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309 reviews
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£25 and under
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Italian

Top tags:

Casual
​Once upon a time a guy from Parma, Italy, decided to share his passion for charcuterie, cheese & lambrusco and typical home-hand-made pasta from all over Italy but with a special eye on Parma's.
​Covering the widest range of Italian Charcuterie & Cheese personally sourced only for our restaurant to savour with our special dry red sparkling wine strictly served in bowls. Specialising in home-hand-made pasta dishes including Anolini in Brodo and Tortelli d'erbetta from Parma, Lasagne, Gnocchi and gluten-free Polentas from the rest of Italy.
Tucked away on a small quiet pedestrian lane parallel to Charlotte Street, in the lively Fitzrovia, in a rustic still elegant environment where a red Berkel meat slicer and dangling charcuterie give clear hints to the provenance.
What 309 People Are Saying
Overall ratings and reviews
Reviews can only be made by diners who have eaten at this restaurant
4.3based on recent ratings
4.3
food
4.1
service
4.1
ambience
4.1
value
Noise · Quiet
86% of people would recommend it to a friend
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OT
Atlanta
1 review
Dined on 10 September 2019
Overall 3food 5service 3ambience 3

Heerlijk gegeten maar erg leeg restaurant

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L
London
1 review
Dined on 23 August 2019
Overall 4food 4service 4ambience 4

I like In Parma food, service and location are fantastic. I don't want to order always a full bottle, so the glass option is very welcome. However, I found the glass of wine that I ordered a bit too small, given the price. So here there is a margin to improve IMO

OT
London
1 review
Dined on 3 August 2019
Overall 5food 5service 5ambience 5

Super tasty food and very reasonably priced

OT
New England
2 reviews
Dined on 30 July 2019
Overall 5food 5service 5ambience 5

Great food. Friendly service.

M
London
9 reviews
Dined on 20 July 2019
Overall 3food 4service 2ambience 3

I booked this for a group for my birthday and we had the tasting menu. The food was very good but the portions were small. Service was graceless. I am sure that this would be very nice for a couple or 4 diners but it did not really work for a group - as the staff kept pointing out it is a very small restaurant.

MO
Tampa
21 reviews
Dined on 4 July 2019
Overall 4food 4service 2ambience 3

I only gave this small interesting restaurant a 3 overall because of two reasons: 1. The waiter was young and inexperienced.. hard to communicate with also. 2. I asked for a slight adjustment to my meal. Less pasta but more sauce and they made me feel like a Martian. Wanted to charge more. I said fine. Still didn’t do as I requested. It’s kind of a gimmick place overall. Wine served out of bowl. Etc. Table and chairs very uncomfortable

SD
London
2 reviews
Dined on 14 June 2019
Overall 5food 5service 5ambience 5

My favorite Italian restaurant in London ! In Parma has a romantic, intimate, welcoming atmosphere. Their pasta is the best in London, anything on the menu will please you beyond expectations ! Their red wine (Primitivo) is delicious too. And the staff is friendly and kind, something I value very much in restaurants.
I highly recommend this restaurant !!!

AP
1 review
Dined on 30 March 2019
Overall 4food 4service 4ambience 3

Nice food, nice place. Slightly limited menu. Happy to go back there again

B
London
14 reviews
Dined on 8 March 2019
Overall 5food 5service 5ambience 5

I have nothing to fault. The food was fantastic the service was great. Overall fantastic definitely will be back

R
London
26 reviews
Dined on 7 March 2019
Overall 4food 4service 5ambience 4

Lovely family feel restaurant. Great antipasti and home-made pasta. Really good service too! Would recommend!

J
London
19 reviews
Dined on 16 February 2019
Overall 4food 4service 4ambience 3

Food was good, but not excellent. I think the starter with cheese and meat is highly overpriced and the lambrusco makes it rather cheap.
The main and the dessert were very nice.

JT
London
2 reviews
Dined on 7 February 2019
Overall 4food 4service 4ambience 4

Great relaxed restaurant with reasonably priced food!

S
1 review
Dined on 4 February 2019
Overall 4food 3service 5ambience 5

The quiet, intimate atmosphere was lovely, as was the service. The charcuterie and Lambrusco were delicious and great fun. Unfortunately however their signature dish, a meat-filled pasta in a light chicken broth, was disappointing. The extremely bland filling was over-processed, and the al dente pasta lacked flavour. Our evening was an enjoyable experience, but I would not recommend their pasta.

JE
London
1 review
Dined on 30 January 2019
Overall 4food 5service 5ambience 4

Authentic and responsibly sourced Tuscan food. Just like being in Italy. The Lambrusco in cups is an eccentricity that I havent met before!

EH
New York Area
2 reviews
Dined on 29 January 2019
Overall 3food 2service 3ambience 2

We had a late dinner here on a Tuesday night. I thought the menu was a bit limited and the food average. My husband ordered lasagne which was nice but nothing special and I had a traditional ravioli-type dish that allegedly had a filling that had been cooked for 24 hours - it tasted nice but I'm not sure I would order it again.

LW
London
1 review
Dined on 17 October 2018
Overall 2food 2service 2ambience 2

Disappointing.. they offered a tasting menu for a group of people 16, whereby they bring out the food in groups, sounded good, but they couldn’t pull it off. They said they could seat our group, but it was very very cramped, they didn’t have enough staff on and ran out of glassware. Food wasn’t that great either, will not be going back.

OT
London
1 review
Dined on 5 October 2018
Overall 3food 3service 4ambience 1

Prosciutto platters and cheese platters were very nice, we were all disappointed by the lack of salt in the fresh made pasta. Polenta taste was nice but it wasn’t authentic italian polenta. We were 5 Italians at dinner.

D
London
13 reviews
Dined on 4 October 2018
Overall 5food 5service 5ambience 5

Excellent food. We have been twice and on both occasions it has been excellent.

FD
London
7 reviews
Dined on 28 September 2018
Overall 3food 3service 2ambience 2

The food was good but not the best Italian any of us have had - my polenta was a bit dry and there wasn't enough sauce. On the plus side the starter platter of cheese and meats was lovely and everything is clearly homemade. The service was quite rude, and loud - our waiter showed clear disdain when ie we didn't order lambrusco to drink and was very pushy to get people out of their tables and new people sat down.

NR
London
17 reviews
Dined on 5 September 2018
Overall 5food 5service 5ambience 5

Excellent Tuscan hams and salami as well as simple, good quality pasta dishes.

a
London
10 reviews
Dined on 7 August 2018
Overall 1food 3service 4ambience 1

Just avoid, with all nice places in London this is a waste of time and money.

Staff was very nice and constantly apologetic, a couple of teens exploited by a greedy manager. They had to deal with around 40 customers complaining because the food was too slow to arrive, too cold, not available.

We were a small group, had to wait overall 2.5h for:
Some cold cuts
Pasta.
2.5h!!! I waited 1 hour for a bresaola with a bufala mozzarella as small as a £2 note.
It was super hot, smelly and it rained inside.

I am not coming back even though the food is decent. There are so many decent places in London, at a cheaper price, faster, in a nicer infrastructure.

BF
London
1 review
Dined on 26 July 2018
Overall 5food 5service 4ambience 4

Definitely, one of my favourite Italian spots in London. The food is amazing, from the tagliolini al ragu’ to the polenta. This is the place where I keep bringing my friends and family with any excuse.

ME
London
15 reviews
Dined on 26 June 2018
Overall 5food 5service 4ambience 5

Authentic Italian food. Just like being in Italy. Loved it! Highly recommend.

W
London
3 reviews
Dined on 5 June 2018
Overall 3food 3service 4ambience 4

Rather disappointed, given all the good reviews on this site. Service very good but the portions for the main course were too small. "Not enough to keep body and soul together" as my mother would have said.

CR
1 review
Dined on 2 June 2018
Overall 3food 3service 4ambience 4

Portions are a bit small. Platter with four small pieces of parmiggiano, and prosciutto crudo was average.

FL
London
18 reviews
Dined on 24 May 2018
Overall 4food 4service 5ambience 3

A sweet little place with good food, great wine and fantastic service! Can get very noisy with large groups and not much space between tables, but good venue for an authentic quick bite...

l
London
88 reviews
Dined on 10 May 2018
Overall 2food 2service 4ambience 3

Service was lovely however the food has gone downhill. Fewer options, poorer quality. Barely any taste. Not good value for money. It’s a shame. This place used to be amazing

AG
1 review
Dined on 5 May 2018
Overall 4food 5service 4ambience 4

We had such a great time at Parma. In a Nice street, we were welcomed by friendly people.
The food is delicious. The bill is decent since the products are of great quality.
Do not hesitate To book a table there !

I
London
3 reviews
Dined on 21 April 2018
Overall 5food 5service 5ambience 5

Second time here, great food, authentic like being back in Parma. Love the Lambrusco. Service is great and reasonably priced for a central London place.

OT
1 review
Dined on 30 March 2018
Overall 5food 5service 5ambience 5

Come l’acqua nel deserto cibo di qualità eccellente ottimo il servizio

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CM
1 review
Dined on 29 March 2018
Overall 4food 4service 4ambience 4

Ottima esperienza, locale accogliente, molta attenzione alle esigenze del cliente, cibo molto buono

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JF
London
5 reviews
Dined on 23 March 2018
Overall 5food 5service 5ambience 5

Amazing authentic pasta (actually tasted handmade) and beautiful Lambrusco served in traditional bowls - a really lovely all-round experience!

VD
London
2 reviews
Dined on 12 March 2018
Overall 5food 5service 5ambience 5

All round a great place

OT
1 review
Dined on 9 March 2018
Overall 4food 4service 4ambience 4

Lovely food!

M
London
19 reviews
Dined on 1 March 2018
Overall 3food 2service 3ambience 4

Having looked at the website once there we we found the food a little disappointing, not really any different from other decent Italian restos, but nothing special. Cosy restaurant though although inflexible in their approach to ordering wine by the glass.....this restaurant is a missed opportunity.....could be much better if the management cared to make that extra effort. They did not when we were there.

NB
London
11 reviews
Dined on 22 February 2018
Overall 5food 5service 4ambience 5

We regularly host small business dinners at In Parma, its unique atmosphere and the authentic Italian menu make this a solid neighbourhood choice. It's rustic style and the honest simple dishes are always a hit with our clients. If you are so inclined, the extensive Lambrusco wine-list offers an opportunity to reconsider this somewhat unusual drink. I am still not convinced, but its good fun to try and where else in London do you get to drink sparkling red wine in a small ceramic bowl?

s
London
1 review
Dined on 18 February 2018
Overall 5food 5service 5ambience 4

Lovely little spot, very friendly, not too busy on a Sunday evening. Cold meats very fresh and tasty, pasta main courses all good too.

MO
London
1 review
Dined on 11 February 2018
Overall 5food 5service 5ambience 5

Fantastic meal from the food to the wine with impeccable service!

OT
Yorkshire
1 review
Dined on 10 January 2018
Overall 3food 3service 2ambience 2

We enjoyed the food, only the second time we have been the first was exceptional nice and relaxed. Unfortunately this time it was very much a fast food experience, everything was very rushed. No sooner was our first course plates were cleared the main arrived straight away, then i had just put down our cutlery for our main and somebody stepped up straight away and took the plates, did not even ask have you finished. I know you have a 2hr policy but no one mentioned this so thought we would not be rushed so much, spoilt our evening.

L
London
64 reviews
Dined on 9 January 2018
Overall 4food 5service 3ambience 3

A casual business lunch for a large group - we all enjoyed the mixed cheese and salami/ hams - great quality. The pasta also great, Brodo had fabrastic flavour akin to my experience of living in Italy but could have been a bit hotter.
Service was friendly but a bit ad hoc - had to ask for the order to be taken, focaccia was forgotten and it seemed texting may have been more vital at one point rather than an awareness this was a lunch break.
Since this was a first visit and definitely authentic would still recommend .

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