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  4. West End London
  5. Fitzrovia
ROVI, London,

ROVI

4.6
4.6
1893 Reviews
£41 and over
Mediterranean
Our newest restaurant in Fitzrovia is different to anything we've done in the past. The 90 seat restaurant serves a menu with vegetables at its heart but with a fresh focus on fermentation and cooking over fire. ROVI also features a large central bar with cocktails based on seasonal spices and house shrubs, and a dynamic low-intervention wine list from small producers.

We've teamed up with farmers who are passionate about growing great produce while respecting the environment. Fruit and vegetables will be come directly from biodynamic Brambletye in Sussex, and from Organiclea, a cooperative in East London.

In the center of the room is our bar which is reservable for guests dining with us over the age or 18, or 16 if accompanied by an adult. The rest of our seating is a mixture of standalone and communal tables which can be be converted into a semi private area for up to 10 to 12 guests. To host your event in this area please contact us directly.

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Unfortunately, this restaurant is not on the OpenTable booking network.

If you like, we'll notify you by email if this restaurant joins.


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Additional information

  • Dining style

    Casual Elegant

  • Cuisines

    Mediterranean, Middle Eastern

  • Hours of Operation

    Breakfast Mon–Fri 08:00–11:30 Sat, Sun 09:00–11:30 Lunch Mon–Thu 12:00–15:00 Fri–Sun 12:00–16:00 Dinner Mon–Sat 17:30–22:30

  • Phone number

    020 3963 8270

  • Payment Options

    AMEX, MasterCard, Visa

  • Dress Code

    Smart Casual

  • Executive Chef

    Neil Campbell

  • Catering

    For more information on Ottolenghi catering please visit https://ottolenghi.co.uk/catering

  • Area

    Fitzrovia

  • Parking Details

    There is a small amount of on street parking on Wells Street, or Cavendish Square garage is a short walk from us.

  • Public Transit

    We are equidistant from Tottenham Court Road and Oxford Street underground stations, or a short walk from Oxford Street bus stops.

  • Additional

    Banquet, Bar/Lounge, Beer, Cocktails, Corkage Fee, Counter Seating, Gluten-free Options, Outdoor Smoking Area, Wheelchair Access, Wine

Popular dishes

What 1,893 people are saying

Overall ratings and reviews

4.6
4.6 based on all time ratings
  • 4.6Food
  • 4.5Service
  • 4.5Ambience
  • 4.2Value

NoiseModerate

Sort by

Filters

  1. CH

    CHayes

    London

    5 reviews

    4.0

    5 reviews

    Dined on 5 September 2020

    overall4food5service3ambience4
    Excellent food and would recommend. Service slow to table slow and not well managed.
  2. O

    Outwithkids

    London

    5 reviews

    5.0

    5 reviews

    Dined on 10 August 2020

    overall5food5service5ambience5
    I adore Rovi and loved being back, thank you.
  3. s

    sooks

    London

    33 reviews

    vip
    5.0

    33 reviews

    Dined on 26 July 2020

    overall5food4service5ambience5
    Rovi is always excellent! They have a slightly curtailed menu during Covid which sadly did not include the amazing curried fish with roti but everything we ate was really excellent and the staff were really lovely.
  4. T

    Twittiebird

    London

    1 review

    5.0

    1 review

    Dined on 24 July 2020

    overall5food5service4ambience4
    We all loved it although it was expensive- it was delicious!
  5. HS

    HillaryS

    Berkshire

    1 review

    5.0

    1 review

    Dined on 16 March 2020

    overall5food5service5ambience5
    A wonderful evening, staff helpful and attentive, food exciting
  6. PJ

    PurpleJane

    London

    20 reviews

    vip
    5.0

    20 reviews

    Dined on 16 March 2020

    overall5food5service5ambience5
    Two friend out for a quick lunch - we both had the Jerusalem Mixed Grill with meat. Don't be put off by the inclusion of chicken hearts, the whole thing was utterly delicious. Added bonus: when Mr. Ottolengi showed up ;)
  7. M

    March14

    Hampshire

    1 review

    4.0

    1 review

    Dined on 14 March 2020

    overall4food5service5ambience4
    Excellent, the only thing I would say is that the tables are to close together. As a petite woman I struggled to get to my seat without disrupting other diners. Those of larger statue would require moving the entire tables, which weren’t the easiest to move. Amazing food, excellent customer service.
  8. N

    Nicworkinggal

    London

    10 reviews

    5.0

    10 reviews

    Dined on 14 March 2020

    overall5food4service5ambience4
    Great service and made special celebrations we had
  9. AR

    AdrienneR

    Warwickshire

    1 review

    5.0

    1 review

    Dined on 13 March 2020

    overall5food5service4ambience5
    Delicious freshly prepared food, varied and unusual tastes, textures, combinations. Lovely environment. The Miso fudge is a revelation!
  10. AP

    AngelaP

    1 review

    5.0

    1 review

    Dined on 13 March 2020

    overall5food4service4ambience4
    I had a coughing fit (I have had a stroke) and the staff were wonderful. I think the butter beans set me off. The food was great and my friend, who is vegan, enjoyed the dishes (especially the artichoke)
  11. L

    Littlemoanofark

    1 review

    3.0

    1 review

    Dined on 12 March 2020

    overall3food2service5ambience5
    As a chef, I found that overall the dishes lacked balance of flavours. The flavours were too pungent and sharp, I felt that spices could have been infused into dishes more gently to create balance. Some small plates were not easy to share i.e the shawarma and the Gratin and salad would have benefitted from being plated on one dish rather then in two seperate bowls because they need to be eaten together as the acid in the salad was needed to counteract the cloyingness of the Tahini in the gratin. The service was amazing though, as was the ambience.
  12. RR

    RolandR

    Hamburg Area

    1 review

    2.0

    1 review

    Dined on 12 March 2020

    overall2food1service2ambience3
    My pancakes were completely burned. The shakshuka was ok. But it is a no go to serve burned food
  13. H

    Hiry

    London

    4 reviews

    5.0

    4 reviews

    Dined on 10 March 2020

    overall5food5service5ambience5
    I went during the week with my in-laws who admitted that if they had seen the menu before we booked, they would have likely not chosen to eat here. Thankfully the our waiter was really friendly and explained all the dishes. Once we got going with the food, everyone was more than pleasantly surprised. Every dish was really tasty so for a family who usually only has their 'meat and two' veg, this was fantastic experience. Thank you.
  14. SB

    SimonB

    London

    2 reviews

    5.0

    2 reviews

    Dined on 10 March 2020

    overall5food5service5ambience5
    Some of the best vegetarian and vegan food I’ve ever tasted. My fiancée - whose birthday we were celebrating - loved it!
  15. M

    Max2

    Toronto

    10 reviews

    vip
    5.0

    10 reviews

    Dined on 9 March 2020

    overall5food5service4ambience5
    Great dinner. Food was excellent. Service was very friendly but a bit uneven. Highly recommend.
  16. EM

    EmmaM

    Dublin

    11 reviews

    3.0

    11 reviews

    Dined on 8 March 2020

    overall3food3service2ambience3
    ROVI served up a good brunch with dysfunctional service. I would try again but perhaps for lunch or dinner next time.
  17. EB

    EbruB

    London

    1 review

    5.0

    1 review

    Dined on 8 March 2020

    overall5food5service5ambience5
    Rovi never disappoints you with the quality of the food they serve, it was my 3rd time, and will definitely come back again :)
  18. M

    Manon

    New York Area

    1 review

    5.0

    1 review

    Dined on 7 March 2020

    overall5food5service5ambience4
    Very professional overall, excellent customer experience
  19. f

    fredd

    1 review

    5.0

    1 review

    Dined on 7 March 2020

    overall5food4service4ambience5
    Fermentatie en houtskool zijn de trefwoorden in dit restaurant. En de kookopvattingen van Ottolenghi. Dat klopt hier helemaal. Verrassend gevarieerd en gelukkig ook voldoende mogelijkheden met vis en vlees. Leuke wijn en goede biertjes. Goede sfeer. Wel wat aan de prijs maar vooruit, we hadden een fijne avond.
  20. DV

    DanielV

    London

    1 review

    5.0

    1 review

    Dined on 7 March 2020

    overall5food5service5ambience5
    Excellent food and looked after fantastically! Thanks for a lovely evening!
  21. HK

    HeleenK

    London

    1 review

    5.0

    1 review

    Dined on 7 March 2020

    overall5food5service5ambience5
    Rovi was wonderful. The food is delicious, the staff is so friendly! I was with my mom who cannot eat peppers. That is always a hassle and often she has to send back the food because there is pepper somewhere unexpected. But at Rovi's, the menu was thoroughly checked and of every dish it was written down if she could eat it or not. Never had such good service before!
  22. AH

    AndrewH

    London

    1 review

    5.0

    1 review

    Dined on 7 March 2020

    overall5food5service5ambience5
    The friendly staff really made it special. A great leisurely lunch we found very relaxing. Food is exciting and adventurous. We loved it!
  23. MS

    MargaretS

    London

    1 review

    5.0

    1 review

    Dined on 7 March 2020

    overall5food5service5ambience5
    Really nice. We are going back again next month. When I booked online, it asked if it was an occasion, and I indicated birthday, (was mine) but then at the restaurant, there was no mention of this.
  24. G

    Galex

    1 review

    5.0

    1 review

    Dined on 6 March 2020

    overall5food5service5ambience5
    Delicious food, amazing service & great advice from the staff. Highly recommended. Thanks
  25. OT

    OpenTable Diner

    London

    2 reviews

    5.0

    2 reviews

    Dined on 6 March 2020

    overall5food5service5ambience4
    Best experience ever with food that reinvents the word and sensitively and timely service.
  26. V

    Vonroach

    Houston

    1 review

    5.0

    1 review

    Dined on 6 March 2020

    overall5food5service5ambience5
    A tremendous meal. Great service from everyone in the restaurant. Very accommodating
  27. W

    Wildonion

    London

    1 review

    2.0

    1 review

    Dined on 6 March 2020

    overall2food3service3ambience1
    One one side was two property guys, one pitching to the other...loudly...and other side, 3 people on a two person table celebrating a birthday. Loudly. Couldn't hear ourselves at all. Menu poorly explained...food came up with large gaps in-between even though it was small plates. Food was decent, but rest of it was a bit of a disaster. Couldn't wait to pay and leave. Love Ottolenghi, but won't be going back to Rovi. £93 for two without any alcohol felt very poor value indeed.
  28. OT

    OpenTable Diner

    London

    7 reviews

    5.0

    7 reviews

    Dined on 5 March 2020

    overall5food5service5ambience5
    Fab food and service! Lots of choice for veggies! Will definitely return!
  29. c

    charlesm

    London

    1 review

    5.0

    1 review

    Dined on 5 March 2020

    overall5food5service5ambience5
    We ordered all of the starters. Fabulous. Place full of totty.
  30. JN

    JoshN

    London

    2 reviews

    5.0

    2 reviews

    Dined on 4 March 2020

    overall5food5service5ambience5
    Incredible food, swift service. Overall an excellent experience.
  31. OT

    OpenTable Diner

    Bedfordshire

    1 review

    vip
    5.0

    1 review

    Dined on 4 March 2020

    overall5food5service4ambience4
    Great small plates of Middle Eastern food
  32. OT

    OpenTable Diner

    London

    2 reviews

    5.0

    2 reviews

    Dined on 3 March 2020

    overall5food5service5ambience5
    This was an outstanding experience in every way. The service was over the top—they accommodated is even though we had gotten lost in the underground and were a bit late, the server was friendly and amazingly helpful with the menu and our choices, even the hostess as we were leaving asked how we liked specific dishes that she noticed we had ordered when she walked by the table (we were so impressed with this, something no one has ever done before—and we are restaurant owners who uphold high standards of customer service ourselves). The food was so flavorful and to us, creative. I was the vegetarian at our table of four, but the other meat eaters loved all the vegetarian dishes we ordered, too. I can’t wait to come again next time we are in London. I’ve also shared my experience with your friends who are long time residents of London, so they will hopefully dine here and spread the word to their friends and family as well.
  33. OT

    OpenTable Diner

    London

    3 reviews

    4.0

    3 reviews

    Dined on 2 March 2020

    overall4food4service4ambience4
    I liked the starters the best . Friendly service. Big restaurant but with an intimate feel. Excellent wine.
  34. KB

    KellyB

    1 review

    5.0

    1 review

    Dined on 1 March 2020

    overall5food5service5ambience5
    Perfect service, very nice waiters. They help me with my food allergies. The made some arrangements, so I was able to enjoy their food. Every plate was complete, very tasteful, and simply excellent. A perfect moment !
  35. HC

    HenryC

    1 review

    4.0

    1 review

    Dined on 1 March 2020

    overall4food4service4ambience4
    Great vegan options, mainly side dishes and starters, but would have liked even more options for mains and desserts
  36. n

    nadiaz

    London

    1 review

    5.0

    1 review

    Dined on 1 March 2020

    overall5food5service5ambience5
    Great cornbread, and even better service. Highly recommend
  37. D

    Dionysis

    London

    1 review

    4.0

    1 review

    Dined on 1 March 2020

    overall4food4service5ambience5
    Nicely designed place with very friendly staff. We went there for breakfast which was good but nothing really exceptional. Maybe lunch is better.
  38. CP

    CarolP

    1 review

    5.0

    1 review

    Dined on 1 March 2020

    overall5food5service5ambience5
    Breakfast - on a Sunday. Quite a limited menu pre lunch, but not to worry as everything that we are or saw coming from the kitchen was super tasty. I had the full veggie - josper grilled tenderstem brocolli, onion, rosti wedge, mushrooms and puree, zataar fried eggs and fresh ‘baked beans’. So good. Amazing. Excellent.
  39. SS

    SebastianS

    1 review

    5.0

    1 review

    Dined on 29 February 2020

    overall5food5service5ambience5
    Thank you guys, we had such a lovely diner. The food was amazing and the staff really nice!
  40. CD

    ChrisD

    London

    2 reviews

    4.0

    2 reviews

    Dined on 29 February 2020

    overall4food4service5ambience3
    Very friendly and efficient staff. Good food if sometime too spicy/salty. Wine very average.

FAQs

ROVI is rated 4.6 stars by 1893 OpenTable diners.

Not available on OpenTable

Unfortunately, this restaurant is not on the OpenTable booking network.

If you like, we'll notify you by email if this restaurant joins.


Is this your restaurant?
Claim this listing

Additional information

  • Area

    Fitzrovia

  • Hours of Operation

    Breakfast Mon–Fri 08:00–11:30 Sat, Sun 09:00–11:30 Lunch Mon–Thu 12:00–15:00 Fri–Sun 12:00–16:00 Dinner Mon–Sat 17:30–22:30

  • Cuisines

    Mediterranean, Middle Eastern

  • Dining style

    Casual Elegant

  • Dress Code

    Smart Casual

  • Parking Details

    There is a small amount of on street parking on Wells Street, or Cavendish Square garage is a short walk from us.

  • Public Transit

    We are equidistant from Tottenham Court Road and Oxford Street underground stations, or a short walk from Oxford Street bus stops.

  • Payment Options

    AMEX, MasterCard, Visa

  • Executive Chef

    Neil Campbell

  • Additional

    Banquet, Bar/Lounge, Beer, Cocktails, Corkage Fee, Counter Seating, Gluten-free Options, Outdoor Smoking Area, Wheelchair Access, Wine

  • Phone number

    020 3963 8270

  • Catering

    For more information on Ottolenghi catering please visit https://ottolenghi.co.uk/catering

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