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  5. Fitzrovia
The Lore of the Land, London, England
The Lore of the Land, London, England
The Lore of the Land, London, England
The Lore of the Land, London, England
The Lore of the Land, London, England

The Lore of the Land

4.7
4.7
637 Reviews
£41 and over
Gastro Pub
A traditional pub serving contemporary English food in the heart of Fitzrovia. The Lore is composed of The Pub on the ground floor, The Kitchen on the first floor and Private room with bar on the top floor.

All of our food is freshly prepared by Head Chef Michal Kaszuba and his brigade in the Lore kitchen on the first floor. Our menus have been created especially to reflect the seasons, when ingredients are at their very best.
Our legendary Sunday roast is slow-cooked with delicious trimmings.

THE PUB
A copper and pewter topped bar serving a range of beers, including our very own Gritchie brews, premium spirits, cocktails and selected wines. The walls are adorned with eclectic and original artwork.

THE KITCHEN
Open plan but still intimate. Experience the sight and sound of our open kitchen with the Chefs cooking on our bespoke, charcoal fuelled oven and char-grill.

THE PRIVATE ROOM
A wonderful private room with private bar on its own floor.

Make a booking

2 people

19:00


Booked 37 times today
Private dining

Private dining

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Additional information

  • Dining style
    Casual Elegant
  • Price
    £41 and over
  • Cuisines
    Gastro Pub, Contemporary European, Contemporary British
  • Hours of Operation
    Sun 12:00–16:00 Lunch Tue–Sat 12:00–14:30 Dinner Tue–Sat 17:30–21:30
  • Phone number
    020 3927 4480
  • Payment Options
    AMEX, Cash not accepted, Mastercard, Visa
  • Dress Code
    Smart Casual
  • Executive Chef
    Michal Kaszuba
  • Private party facilities
    Tucked away on the second floor, you will find the handsomely decorated “Rhed” Room that oozes charm and character. The room is extremely versatile and can be used for meetings, birthdays, private dining events, but also standing drink parties. Please enquire at Loreoftheland@fatboypubs.co.uk
  • Private party contact
    Alexis Shaw: 020 3927 4480
  • Area
    Fitzrovia
  • Cross Street
    A501 Euston Road
  • Parking Details
    None
  • Public Transit
    Warren Street (Northern and Victoria Line) - 5 min walk<br />Great Portland Street (Circle and Hammersmith &amp; City Line) - 6 min walk <br />Euston Square (Circle, Hammersmith &amp; City Line, Metropolitan, Northern, Victoria Line) - 8 min walk<br />Tottenham Court Road (Central, Elizabeth and Northern Line) - 14 min walk
  • Additional
    Beer, Chef's Table, Cocktails, Corkage Fee, Counter Seating, Private Room, Wine

What 637 people are saying

Overall ratings and reviews

Reviews can only be made by diners who have eaten at this restaurant

4.7
4.7 based on recent ratings
  • 4.7Food
  • 4.7Service
  • 4.7Ambience
  • 4.4Value

NoiseEnergetic

Loved For

  • London

    Gastro Pub

637 Reviews
  1. OpenTable Diner

    Hawaii

    8 reviews

    3.0

    8 reviews

    Dined 3 days ago

    1. Overall 3
    2. Food 3
    3. Service 3
    4. Ambience 5
    Pretty average service when the restaurant wasn't that busy. Food was average. Bread was too salty and ironically, steak was under seasoned. Not the best meal I've had in London unfortunately.

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  2. AntoniaD

    London

    1 review

    5.0

    1 review

    Dined 3 days ago

    1. Overall 5
    2. Food 5
    3. Service 5
    4. Ambience 5
    Outstanding. Service was great (very attentive staff), food was insane (some of the best we’ve eaten) and so many gluten free options!

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  3. AllisonA

    London

    21 reviews

    vip
    4.0

    21 reviews

    Dined 5 days ago

    1. Overall 4
    2. Food 5
    3. Service 3
    4. Ambience 4
    On arrival we waited more than 10 minutes to be greeted. In my opinion it was the fault of the bar (man) The rest of our experience was pretty perfect, food and service upstairs was amazing

    Is this helpful?

  4. Sabz

    London

    16 reviews

    3.0

    16 reviews

    Dined 5 days ago

    1. Overall 3
    2. Food 3
    3. Service 5
    4. Ambience 3
    We spent around £110 for a roast. Bearing in mind that you have other places like Fallow that specialise in roasts, I did feel like it was pricey. The chicken was under seasoned and the veggies that came with the roast could of been better in my opinion (we had mint peas and a seed mix on top of carrots). They didn't really have an array of non alcoholic drinks either which is a shame, I don't think I would rush back again any time soon.

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  5. OpenTable Diner

    Dublin

    1 review

    5.0

    1 review

    Dined 5 days ago

    1. Overall 5
    2. Food 5
    3. Service 5
    4. Ambience 5
    I’ve been dying to go for a roast at Lore of the land for a few months now and it certainly met if not exceeded expectations! A wonderful experience from beginning to end, from the service to the incredible food and drink recommendations. Lorian in particular was the perfect host and really made our experience so memorable. Will certainly be back once we can get another booking!!

    Is this helpful?

  6. OpenTable Diner

    London

    1 review

    2.0

    1 review

    Dined on 9 April 2024

    1. Overall 2
    2. Food 2
    3. Service 4
    4. Ambience 5
    Nothing really special. The instagram posts about the food at this restaurant is over-exaggerated. Unnecessarily expensive. It wasn’t a valuable experience.

    1 person found this helpful

  7. TheBoyle

    London

    14 reviews

    3.0

    14 reviews

    Dined on 7 April 2024

    1. Overall 3
    2. Food 4
    3. Service 5
    4. Ambience 3
    Good Sunday lunch in a rustic atmosphere. Staff excellent. No problem with it being "dog friendly" but a line must be drawn at dogs being allowed on communal seating and adjacent tables and also being fed from plates. Neither pleasant nor hygienic to be in the vicinity.

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  8. LSDF

    London

    2 reviews

    vip
    1.0

    2 reviews

    Dined on 7 April 2024

    1. Overall 1
    2. Food 2
    3. Service 1
    4. Ambience 2
    I’ve dined at Lore of the Land, many many times over the years, I was even involved in its launch and first dining experience BUT it is nowhere as near as good as it was at the start. The food is generally ok. Sunday roasts are a bit hit and miss but it is the staffing I really have an issue with. The staff, at best are lazy and at worse, rude and inconsiderate with not a care for customer service. The food was delivered in a rather aggressive way, orders were not taken down correctly and there was no care to refill glasses and check on the individual tables. It was noisy and although there seemed to be a lot of staff around, not one was really serving and there really aren’t that many tables to cover, so no excuse about being rushed off their feet. The manager walks around like he is auditioning for a part in one of Guy’s movies. The pub downstairs is nice enough but overall it was overpriced and super underwhelming. We will not be revisiting the pub anytime soon.

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  9. Showtimeshownu

    London

    3 reviews

    4.0

    3 reviews

    Dined on 7 April 2024

    1. Overall 4
    2. Food 4
    3. Service 5
    4. Ambience 5
    The gravy was a bit on the thin side, but otherwise it was one of the best roast dinners I've had in London. The service, like the potatoes, was exceptional. Pricey but worth it.

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  10. OpenTable Diner

    Dubai

    1 review

    vip
    5.0

    1 review

    Dined on 6 April 2024

    1. Overall 5
    2. Food 5
    3. Service 5
    4. Ambience 5
    Food was superb and service from Alex was excellent. We have been to a number of places recently where the food is great but the service staff let it down; this was not the case at Lore of the Land, where the food, ambiance and serving staff were all top notch. The whole family wants to come again.

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  11. OpenTable Diner

    London

    1 review

    5.0

    1 review

    Dined on 5 April 2024

    1. Overall 5
    2. Food 5
    3. Service 5
    4. Ambience 5
    Staff and venue outstanding. Perfect venue for a drink with friends

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  12. EugeneSha

    Manchester

    1 review

    5.0

    1 review

    Dined on 3 April 2024

    1. Overall 5
    2. Food 5
    3. Service 5
    4. Ambience 5
    Fantastic cuisine- absolutley enjoed with my friends!

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  13. Warren

    London

    4 reviews

    5.0

    4 reviews

    Dined on 3 April 2024

    1. Overall 5
    2. Food 5
    3. Service 5
    4. Ambience 5
    Excellent food excellent service couldn't ask for more. Thank you for a good time and good food.

    Is this helpful?

  14. DorM

    London

    1 review

    4.0

    1 review

    Dined on 3 April 2024

    1. Overall 4
    2. Food 4
    3. Service 2
    4. Ambience 4
    We didn’t get a good service and unfortunately we expected to be more satisfied from the food..

    Is this helpful?

  15. JohnC

    Norfolk/Suffolk

    4 reviews

    5.0

    4 reviews

    Dined on 3 April 2024

    1. Overall 5
    2. Food 5
    3. Service 5
    4. Ambience 5
    Had a fantasy long lunch with friends, superb food, great staff we thoroughly enjoyed it.

    Is this helpful?

  16. JohnnyH

    London

    28 reviews

    vip
    5.0

    28 reviews

    Dined on 2 April 2024

    1. Overall 5
    2. Food 5
    3. Service 5
    4. Ambience 5
    Food was excellent and the service first class. my first visit and will be going back!

    Is this helpful?

  17. Roggles

    London

    2 reviews

    5.0

    2 reviews

    Dined on 31 March 2024

    1. Overall 5
    2. Food 5
    3. Service 5
    4. Ambience 5
    Best roast I’ve had in London! Shame it’s all booked out for the year! The weekly menu is also great!

    Is this helpful?

  18. victoriar

    New York City

    5 reviews

    5.0

    5 reviews

    Dined on 30 March 2024

    1. Overall 5
    2. Food 5
    3. Service 5
    4. Ambience 5
    We had a great meal. The food was delicious and the staff were friendly and attentive. We will definitely be back.

    Is this helpful?

  19. HeatherD

    Chicago

    2 reviews

    5.0

    2 reviews

    Dined on 29 March 2024

    1. Overall 5
    2. Food 5
    3. Service 5
    4. Ambience 5
    We have travelled all over Europe and this was by far THE BEST overall dining experience and I highly recommend giving this a go! Make a reservation for dinner, then get there early and enjoy a drink downstairs (loved the dirty martini), before venturing upstairs for an extremely enjoyable meal (crab risotto) and ambience! I also recommend watching Guy Ritchie movies prior for the full effect. Everything he touches is Gold!

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  20. OpenTable Diner

    New York City

    1 review

    vip
    5.0

    1 review

    Dined on 29 March 2024

    1. Overall 5
    2. Food 5
    3. Service 5
    4. Ambience 5
    Bangin all the way around. Food was absolutely fantastic. Celeriac gnocchi is a revelation and black garlic ketchup belongs on everything! Don’t skip out on this gem!

    Is this helpful?

  21. OpenTable Diner

    Portland

    2 reviews

    5.0

    2 reviews

    Dined on 28 March 2024

    1. Overall 5
    2. Food 5
    3. Service 5
    4. Ambience 5
    We had a 9pm reservation, got there early, and had a drink at the bar. The bartender was fabulous, and the bar was loud, a boisterous, in my opinion, what every London Pub should be, fun and lively. When our table became available, we taken upstairs past the aging room of meat, absolutely gorgeous pieces of aged meats. Our meal was amazing. The attention to detail the steak was cooked to perfect the fingerling potatoes were scrumptious.

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  22. JamesB

    London

    1 review

    vip
    5.0

    1 review

    Dined on 27 March 2024

    1. Overall 5
    2. Food 5
    3. Service 5
    4. Ambience 5
    Loved the atmosphere but the service was outstanding. Particularly to mention Martha….so attentive and personable….she deserves a bonus!

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  23. AntonioY

    London

    1 review

    3.0

    1 review

    Dined on 23 March 2024

    1. Overall 3
    2. Food 3
    3. Service 4
    4. Ambience 3
    Nice place, very smokey (not sure if the extractor is not as efficient). Lamb was very small portion, lots of fat which I don't eat. Nice ambience. Staff attentive. Not sure if I ll be back.

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  24. Barbara

    London

    1 review

    5.0

    1 review

    Dined on 21 March 2024

    1. Overall 5
    2. Food 5
    3. Service 5
    4. Ambience 5
    Tolle, aufmerksame Mitarbeiter im Service. Top Sirloin, beste Sidekartoffeln ever!

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  25. Tajana

    London

    1 review

    5.0

    1 review

    Dined on 19 March 2024

    1. Overall 5
    2. Food 5
    3. Service 5
    4. Ambience 5
    Overwelmed with excellent, delicious food and beer in an authentic interior and great service. Will come back again.

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  26. OpenTable Diner

    Frankfurt

    2 reviews

    vip
    4.0

    2 reviews

    Dined on 19 March 2024

    1. Overall 4
    2. Food 3
    3. Service 5
    4. Ambience 4
    Uns schmeckten die Hauptspeisen nicht, diese wurden sofort ausgetauscht und dennoch wurde keine einzige Hauptspeise berechnet. Top Service und immer wieder toller Pub mit spannender Karte. Kommen immer gern wieder! Empfehlung!

    Is this helpful?

  27. SamI

    London

    6 reviews

    vip
    5.0

    6 reviews

    Dined on 17 March 2024

    1. Overall 5
    2. Food 5
    3. Service 5
    4. Ambience 5
    Amazing in every way. Sunday roast was fantastic and service was excellent

    Is this helpful?

  28. Janie

    London

    6 reviews

    5.0

    6 reviews

    Dined on 15 March 2024

    1. Overall 5
    2. Food 5
    3. Service 5
    4. Ambience 5
    Relaxed environment and helpful friendly staff. The food was exceptional as was the London Black. We’ll be back!

    Is this helpful?

  29. DanielH

    Norfolk/Suffolk

    6 reviews

    5.0

    6 reviews

    Dined on 13 March 2024

    1. Overall 5
    2. Food 5
    3. Service 5
    4. Ambience 5
    Great Pub, lovely setting, Staff are excellent. We ate in the restaurant upstairs which was very good.

    Is this helpful?

  30. Glenn

    New York City

    5 reviews

    vip
    5.0

    5 reviews

    Dined on 12 March 2024

    1. Overall 5
    2. Food 5
    3. Service 5
    4. Ambience 5
    Couldn’t speak highly enough of the service, the vibes, and the food. I was lucky enough to sit at the bar by the kitchen and watch the chefs do their thing. Those dudes are rockstars and the food was delicious. I tried 3 of the beers they brew themselves, and all 3 were killer. Steak 10/10 Oysters 10/10 Beer 10/10 Service 10/10 Listening to a kitchen staff that all sound like their straight out of the gentlemen 10/10 I’m in London until Friday and already trying to find a way to go back before I leave.

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  31. TracyD

    Glasgow

    6 reviews

    5.0

    6 reviews

    Dined on 10 March 2024

    1. Overall 5
    2. Food 5
    3. Service 5
    4. Ambience 5
    We waited 3 months for this booking as obviously a very popular place, it didn't disappoint, food was fab, staff were great, friendly and very welcoming and service was fantastic, already booked for June again 😀

    1 person found this helpful

  32. JohnT

    London

    2 reviews

    5.0

    2 reviews

    Dined on 10 March 2024

    1. Overall 5
    2. Food 5
    3. Service 5
    4. Ambience 5
    Sensational Mother’s Day lunch. @loreofthelandpub lived up to all expectations and absolutely delivered on all fronts.

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  33. NatalieF

    London

    1 review

    5.0

    1 review

    Dined on 8 March 2024

    1. Overall 5
    2. Food 5
    3. Service 5
    4. Ambience 5
    Lovely pub-highly recommend. Creative and delicious food, great cocktails and service.

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  34. DouglasR

    London

    19 reviews

    5.0

    19 reviews

    Dined on 5 March 2024

    1. Overall 5
    2. Food 5
    3. Service 5
    4. Ambience 5
    Great atmosphere and experience. Good food and great service. A great night with friends.

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  35. JennyR

    Hertfordshire

    1 review

    5.0

    1 review

    Dined on 3 March 2024

    1. Overall 5
    2. Food 5
    3. Service 5
    4. Ambience 5
    Food was amazing, customer service was fantastic! Everything about this place was well worth the 3 month wait!

    1 person found this helpful

  36. OpenTable Diner

    London

    1 review

    5.0

    1 review

    Dined on 28 February 2024

    1. Overall 5
    2. Food 5
    3. Service 5
    4. Ambience 5
    Great waiter and service. Thank you for the great dinner

    1 person found this helpful

  37. DavidB

    Edinburgh

    1 review

    5.0

    1 review

    Dined on 28 February 2024

    1. Overall 5
    2. Food 5
    3. Service 5
    4. Ambience 4
    Everything was exquisit. The food, value, and service were all of an excellent standard. Will be recommending to friends and family heading to London. Forever dreaming about the crispy potatoes!

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  38. JohnK

    London

    1 review

    5.0

    1 review

    Dined on 27 February 2024

    1. Overall 5
    2. Food 5
    3. Service 5
    4. Ambience 5
    Very friendly and courteous staff. Food completely wonderful-very impressed with wide choices of gluten free dishes

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  39. SaraF

    London

    1 review

    4.0

    1 review

    Dined on 25 February 2024

    1. Overall 4
    2. Food 4
    3. Service 5
    4. Ambience 5
    We absolutely loved this place! Had booked it a while back and we were really looking forward to go. The pub was perfectly decorated and we loved the lay out. For a Sunday it wasn't noisey at all and we had plenty of room. The food was delicious. We ordered the lamb and the chicken roast. There was so much meat on both plates, and if anything, not enough vegetables, but honestly that is the only comment we would give. We cannot comment for the other dishes on the menu, which by the looks of what the tables around us were having, looks equally as delicious! Just wish we could have ordered everything :)

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  40. Hat2DaBack

    London

    1 review

    5.0

    1 review

    Dined on 24 February 2024

    1. Overall 5
    2. Food 5
    3. Service 5
    4. Ambience 5
    The food and service was excellent. The atmosphere was also just right with the noise levels just right including the musical play list in the background. I think people weren't chatting that much as they were enjoying the food too much.

    Is this helpful?

FAQs

The Lore of the Land is rated 4.7 stars by 637 OpenTable diners.

Yes, you can generally book this restaurant by choosing the date, time and party size on OpenTable.

Make a booking

2 people

19:00


Booked 37 times today
Google Map for The Lore of the Land

4 Conway Street, Fitzrovia, London, England W1T 6BB

Additional information

  • Cross Street
    A501 Euston Road
  • Area
    Fitzrovia
  • Hours of Operation
    Sun 12:00–16:00 Lunch Tue–Sat 12:00–14:30 Dinner Tue–Sat 17:30–21:30
  • Price
    £41 and over
  • Cuisines
    Gastro Pub, Contemporary European, Contemporary British
  • Dining style
    Casual Elegant
  • Dress Code
    Smart Casual
  • Parking Details
    None
  • Public Transit
    Warren Street (Northern and Victoria Line) - 5 min walkGreat Portland Street (Circle and Hammersmith & City Line) - 6 min walk Euston Square (Circle, Hammersmith & City Line, Metropolitan, Northern, Victoria Line) - 8 min walkTottenham Court Road (Central, Elizabeth and Northern Line) - 14 min walk
  • Payment Options
    AMEX, Cash not accepted, Mastercard, Visa
  • Executive Chef
    Michal Kaszuba
  • Additional
    Beer, Chef's Table, Cocktails, Corkage Fee, Counter Seating, Private Room, Wine
  • Phone number
    020 3927 4480
  • Private party facilities
    Tucked away on the second floor, you will find the handsomely decorated “Rhed” Room that oozes charm and character. The room is extremely versatile and can be used for meetings, birthdays, private dining events, but also standing drink parties. Please enquire at Loreoftheland@fatboypubs.co.uk
  • Private party contact
    Alexis Shaw: 020 3927 4480
  • Privacy Policy
  • Terms of Use
  • Impressum
  • Cookies and Interest-Based Ads
  • Cookie Preferences
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