The Lore of the Land

4.7
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101 reviews
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£25 and under
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Gastro Pub

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Sunday Lunch
A traditional pub serving contemporary English food in the heart of Fitzrovia. The pub is composed of The Pub and The Kitchen and offers different food options to cater for all tastes and occasions. THE PUB Seasonal and locally sourced sharing plates are available all day in the pub, alongside a range of craft beers, including our very own Gritchie brews, boutique spirits and French wines. THE KITCHEN All of our food is freshly prepared each day by our chefs in the open kitchen upstairs. Our menus have been created specifically to be shared and change weekly according to what’s in season and offered locally. Our popular Sunday lunches are traditional roasts slow-cooked with all the trimmings. Sustainable and fresh produce is supplied by Ashgrove Farm.
What 101 People Are Saying
Overall ratings and reviews
Reviews can only be made by diners who have eaten at this restaurant
4.7based on recent ratings
4.7
food
4.8
service
4.7
ambience
4.4
value
Noise · Moderate
96% of people would recommend it to a friend
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CS
1 review
Dined 4 days ago
Overall5food5service5ambience5

Hands down the best service we have received from any restaurant in London! The staff are unreal. I walked in and said I have a booking and they said my name without prompt or looking at a list, what a welcome. From that moment it just got better & better. Huge well done for whoever has trained and recruited the team, perfection and thank you to the team themselves.

But onto the food... Went for Sunday lunch, the food was so good, the flavours were unreal. I want more!!
As a vegetarian I was a little concerned about the menu, thought I’d have to eat sides, but I shouldn’t have been, the Sunday lunch dish was amazing! I didn’t want it to end haha. Full Sunday lunch with veggie gravy and red cabbage, mmmm! My partner loved his meat dish with a mix of lamb & beef.
Drinks were fab. I asked for a glass of red and was offered two to try, little touches like that really make a difference.

100% recommend this place. I can see the effort they have put in and continually make and it’s working! I’ll be back :)

PC
Cambridge
5 reviews
Dined 5 days ago
Overall4food4service5ambience4

It has been a long time since my wife and I have ventured out into London on a Saturday. We chose Lore of the Land as we wanted a much more low key setting for our anniversary. The service was outstanding as I do have certain challenges when I go out, the staff were very pleasant and discreet.

To make it better I wish there was one in Cambridge.

PS
London
1 review
Dined 5 days ago
Overall5food5service5ambience5

Superb experience, great food, lovely decoration and music. Great atmosphere!!

R
Yorkshire
2 reviews
Dined 6 days ago
Overall1food1service4ambience4

Website out of date - we wanted a burger and a drink in a relaxed atmosphere. Instead we got a restaurant and fixed menu which isn’t what we wanted ! Very very disappointed!

OT
London
20 reviews
Dined 7 days ago
Overall5food5service5ambience4

We went on a Thursday evening. So, there were a lot of office workers in the bar area and on the street making much noise. Upstairs in the restaurant area the walls are covered with paintings mostly of food.
The food is very interesting with different tastes and textures. A limited menu with the possibility of sharing tapas type dishes, or, just having a main dish for yourself. Perfectly cooked food with great jus, or, sauce. Definitely recommended for whatever event you might want to celebrate, or, business, or, just to enjoy. Friendly and welcoming staff.

DK
London
1 review
Dined on 19 February 2020
Overall4food5service5ambience4

Freindly efficient service. Excellent food. The ambiance was relaxed informal and classy. A super place for a freindly gathering.

LP
London
7 reviews
Dined on 19 February 2020
Overall5food4service5ambience5

I ordered sea bream. The taste was good but the overall dish was a little slimy for my taste. I felt the fish could have been cooked for a few seconds longer and I would have preferred the sauces not to be the same consistency as the fish. I quickly ordered potatoes to have a balance. The dessert was very good. The coffee was okay (I don't like chocolate on my coffee and didn't think to ask for it not to be on it as I think in London people tend not to do that in good restaurants). I also measure a restaurant by its coffee as I don't drink. The service and atmosphere were fantastic. I would return but for my taste I'd love there to be a simple plain dish on offer and definitely a good salad. My friend is coeliac and she was well catered for.

J
London
1 review
Dined on 18 February 2020
Overall5food5service5ambience5

If you live in London (or anywhere else for that matter) and haven’t been to Lore of The Land yet... come at once. It seems every time I come here the food and service get better, which at this point I deemed impossible but again and again I am proven wrong. Whether it’s Chef Mikey or one of his stupendous sous-chefs you are always in for a real treat, but make sure you ask Pandy to pull you one of the Gritchie pints to accompany you on this unfaltering experience. If you’re fortunate enough to be graced by the Manager Kit then you’ll soon realise the reason why this pub runs like no other pub in the country. Thank you again for a wonderful evening. I will be seeing you very soon.

j
London
15 reviews
Dined on 16 February 2020
Overall4food4service5ambience4

Great food but too much on the plate really altho I shouldn't complain! Our waitress was a delight and superb. I do wish modern restaurants would dispense wirh the loud music. It is intrusive and inappropriate and you go to talk to friends, not listen to a concert. Apart from that the ambience is nice and I'd go back.

OT
1 review
Dined on 13 February 2020
Overall2food2service2ambience2

Bijou and clumsy.

F
1 review
Dined on 12 February 2020
Overall5food5service5ambience5

We had a great Valentine's celebration (our 30th)!
Fantastic service, food, vibe everything excellent, will visit again, no question

M
3 reviews
Dined on 11 February 2020
Overall5food5service5ambience5

Excellent meal. Service was prompt and friendly, counter table was a great place to sit. Food lovely.

AL
London
3 reviews
Dined on 9 February 2020
Overall5food5service5ambience5

Amazing food -one of the best roasts in London. I'm only sorry more people are discovering it as it's more difficult to get a table :-)

OT
London
5 reviews
Dined on 8 February 2020
Overall5food5service5ambience5

I’m happily giving this place an overall 5* rating, although I do realize that eventually it might get overbooked;))The food was absolutely amazing - spend the evening chatting with the Chef (we were seated at the counter). Local and seasonal ingredients, cleverly and masterfully combined, make it an unforgettable culinary experience and the wood-burning stove only adds flavour to the dishes and cosiness to the surroundings. The wine list is interesting, the staff is very helpful, the prices are quite reasonable. Bravo, Mr Ritchie!

JH
London
2 reviews
Dined on 8 February 2020
Overall5food5service5ambience5

The restaurant has a great ambience, the staff are nice and the food is excellent.

HS
London
7 reviews
Dined on 8 February 2020
Overall5food5service5ambience4

We had a delightful evening. The food was innovative and quite delicious. The person serving us was attentive, informative and friendly.

SG
London
1 review
Dined on 7 February 2020
Overall5food5service5ambience5

Great lunch from start to finish, Outstanding food quality and presentation, portion sizes spot on for Lunch cant wait to return. Chef 's creativity exceeded all expectations

Also special nod to Lore Lager great beer even better glasses........

LT
London
1 review
Dined on 5 February 2020
Overall4food4service4ambience4

Stylish London pub with small wood panelled upstairs dining room. Really good vibe but noisy. Lovely very good food but small plates so be prepared to buy many and pay much.

OT
Yorkshire
3 reviews
Dined on 2 February 2020
Overall5food5service5ambience5

Without doubt food and such a terrific team .
Love that place

WH
1 review
Dined on 1 February 2020
Overall5food5service5ambience3

Throughly enjoyed our meal and excellent experience

N
London
1 review
Dined on 1 February 2020
Overall4food5service5ambience5

Thoroughly enjoy and our lunch. Slightly worried about the cloudy ale though I was assured it was OK and suffered no after affects. The IPA was much nicer. The service was a real pleasure and the food was very enjoyable. We’ll definitely be back.

L
London
67 reviews
Dined on 31 January 2020
Overall5food5service5ambience5

Second visit in a month and loved it as much as the first time! Food was fab especially the cauliflower and duck. Service was great- no sense of being rushed through and we were indeed happily sat for 4 hours . We were in a corner and it was quite tight for space for all our plates but nevertheless the lovely team made it work. Thank you

H
London
2 reviews
Dined on 31 January 2020
Overall4food4service4ambience4

A more expensive meal than planned but all the food was delicious!

7
Surrey
12 reviews
Dined on 30 January 2020
Overall5food5service5ambience5

Just awesome
I’ve been in hospitality all my life and have been very privileged over 40 years of the very best across the world
This place is way way up there and could be number one
Bartek (hope that’s right) , the servers and the chefs , even v busy head chef were All So Friendly
Guy Ritchie, be proud!
( & not one word heard in mimic of the ‘colourful!’ Patois of The Gentleman
Well done all from my wife (38 years anniversary) and me
Andrew

C
London
10 reviews
Dined on 30 January 2020
Overall5food5service5ambience5

Catching up with a good friend we had the most brilliant meal 😍

BK
Buckinghamshire
1 review
Dined on 30 January 2020
Overall5food5service5ambience5

Exceptional food. Great atmosphere. Really enjoyed it.

T
Northampton
1 review
Dined on 30 January 2020
Overall5food5service5ambience5

My boyfriend and I went to the Lore of the Land for a birthday lunch and we absolutely loved it! The service was brilliant and the staff were very attentive, but not overwhelmingly so. The food was the best that I've ever had, the steak and duck were melt-in-your-mouth gorgeous! The atmosphere was slightly noisy, but it really didnt feel like an issue in comparison to how great everything was! 10/10, I would definitely go back again!!

p
London
3 reviews
Dined on 29 January 2020
Overall4food5service5ambience4

Excellent venue for lunch. The service was very good, the smallish menu was ideal and the presentation of the food was great. We did not venture to the pods as we were both satisfied after the main course.

BB
Warwickshire
1 review
Dined on 26 January 2020
Overall5food5service5ambience5

Excellent atmosphere, charming staff and amazing food. We had a marvellous Sunday lunch- I would highly recommend this restaurant.

JA
London
1 review
Dined on 26 January 2020
Overall5food5service5ambience5

Fantastic pub restaurant - we sat upstairs and there was a really nice ambience to the restaurant. The Sunday roast was amazing and the small plate tapas starters were delicious. Staff were friendly, courteous and prompt in responding to everything we asked for. We will definitely return and would highly recommend this as one of the best roast dinners we've had out for a long time!

DM
London
2 reviews
Dined on 25 January 2020
Overall5food5service5ambience5

Fantastic food, drink & service. Totally recommended. The pub downstairs is lovely & relaxed, restaurant upstairs fantastic. We had the duck & beef, both were melt in the mouth. We will be back!

MP
New York Area
2 reviews
Dined on 24 January 2020
Overall1food1service1ambience1

Probably the worst service ever. Ordered a pint and it took over 25 minutes for it to arrive. Once it did it must have been maximum 3/4 of a pint. Expensive enough as it is, you would think they would serve a full pint. Really looking forward to this place and ended up walking out because of the poor service. Sort the staff out.

GK
1 review
Dined on 24 January 2020
Overall5food5service5ambience5

Great food and the service was fantastic.
Will be back!

JO
London
1 review
Dined on 24 January 2020
Overall4food3service4ambience4

We had the lunch menu which was well chosen and good value.
The atmosphere was lively and our waitresses were helpful and cheerful.

OT
London
1 review
Dined on 22 January 2020
Overall5food5service5ambience5

Our table was not ready but they were awesome about it and looked after us. Team is very friendly and the food is really tasty and an overall great experience.

LK
London
6 reviews
Dined on 22 January 2020
Overall3food3service3ambience4

Our dinner was good overall. Service, when we got it was very good and friendly but it wasn't as efficient as I'd expected. The dishes were either great or OK so I didn't feel it was anything to shout about. It has a pleasant, relaxed and unpretentious atmosphere which was perfect.

NO
1 review
Dined on 22 January 2020
Overall5food5service5ambience5

It's not often that somewhere makes such a positive impression. But lunch at the imposing brass 'counter' was an incredible experience ... the menu was superb, wine top notch and well priced, the staff faultless, friendly and super attentive and the chef's friendly and very open to engaging in conversation. The experience was topped off with the owner himself also popping in for lunch. I have found a new London gem!

SL
London
3 reviews
Dined on 22 January 2020
Overall5food5service5ambience5

I love this spot. Great food, service, location and atmosphere. I'll be back very often! If it's good enough for Becks it's good enough for me.

RM
London
123 reviews
Dined on 19 January 2020
Overall5food5service4ambience4

Loved the Lore of the Land. V noisy and service pleasant but erratic. Seriously good Sunday lunch.

LY
London
3 reviews
Dined on 19 January 2020
Overall4food5service5ambience4

We went on a Sunday for a roast and it was probably the best I have had for a very long time. The meat and veg were equally excellent which is very rare I think and hard to achieve. Service was also excellent and it was really nice to hear the staff talk passionately about the food. I will definitely be back and try the standard menu. I’ve only slightly marked it down because I think it lacks a bit of atmosphere downstairs. We were upstairs and I think I wouldn’t have enjoyed it so much on a table downstairs.
Great espresso martinis!