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Our wine list comprised of int'l selected wines. - The Purple Tongue, New York, NY

The Purple Tongue

4.7 (57)
$31 to $50
Mediterranean
410 W 43rd St, New York, NY 10036

Make a booking

2 people
19:00
Booked 2 times today
Experiences are available.

About this restaurant

  • Charming
  • Great for happy hour
  • Neighbourhood gem
Welcome to a captivating neighborhood wine bar with a fantastic wine list and Mediterranean/Italian cuisine. Loved by native New Yorkers and wide-eyed tourists, we are near the action -- located in the center of Hell's Kitchen, right by Times Square and surrounded by the Theater District. So if you enjoy sublime wines, small unique bites, a cozy outdoor patio (that many say feels like Paris!), authentic friendly people -- and of course GIRAFFES with purple tongues -- we're the place to be! Try our signature mushroom bruschetta, short ribs, endive salad and home-made tiramasu, and then say hello to the owner Peter and wife Marni, who adore hospitality and can answer any questions about the best NYC places to see. So after your happy hour or pre-theater dinner experience with us, enjoy a pleasant walk over to a Broadway musical right or the Empire State Building. The possibilities are endless, so begin your culinary adventure with The Purple Tongue Wine Bar today. Can't wait to meet you!

Dining areas

Additional information

  • Dining style
    Casual Dining
  • Price
    $31 to $50
  • Cuisines
    Mediterranean, Wine Bar, Italian
  • Hours of Operation
    Sat 14:00–01:00 Sun 14:00–22:00 Dinner Tue–Fri 16:00–01:00
  • Phone number
  • Payment Options
    AMEX, Carte Blanche, Diners Club, Discover, JCB, Mastercard, Visa
  • Dress Code
    Casual Dress
  • Private party facilities
    Elevate your special occasions with exclusive private restaurant events. Indulge in culinary excellence and personalized service in a refined setting, perfect for celebrations, corporate gatherings, and intimate soirées. Book your memorable event today.
  • Area
    Hell's Kitchen
  • Cross Street
    Located between 9th Ave & 10th Ave on West 43rd Street
  • Parking Details
    Public Lot
  • Public transport
    Local bus stops and train stations located near by.
  • Additional
    Bar/Lounge, Beer, Cafe, Cocktails, Corkage Fee, Counter Seating, Entertainment, Gender Neutral Restroom, Gluten-free Options, Happy Hour, Non-Smoking, Patio/Outdoor Dining, Takeaway, Vegan, Wheelchair Access, Wine

Experiences

  • Live Music | Wine Bar

    Multiple dates available
    The Purple Tongue Wine Bar will be hosting a Live Music Event on April 5th, 2024. Join us for an evening filled with amazing food, fabulous wines, and unforgettable memories! We promise your Friday Evening will change for every after joining us! Show starts at 9PM and ends at 12AM. Make sure to grab a spot!
    Live Music | Wine Bar photo

Offers

  • Happy Hour at The Purple Tongue Wine Bar

    Multiple dates available
    Tue - Fri - 16:15 - 18:00
    Join The Purple Tongue Wine Bar for our weekday happy hour menu! Tuesday through Friday 4PM - 7PM. Take advantage of our 15% off wine bottle sale, $9 wines & $6 beers, and try out the small bites we have to offer. Whether you need a quick bite before a Broadway show or a nice glass of wine after, we are here for you! Located right outside Time Square in the heart of Hell's Kitchen, right across from some off Broadway shows. We are a specialty wine bar that wants everyone to experience what wine truly has to offer, as well as what we as a small business want to show you.

    Happy Hour at The Purple Tongue Wine Bar photo

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What 57 people are saying

The Purple Tongue reviews from people who’ve dined at this restaurant. Based on recent rating.

Overall ratings and reviews

Reviews can only be made by diners who have eaten at this restaurant

4.7
4.7 based on recent ratings
  • 4.8Food
  • 4.8Service
  • 4.7Ambience
  • 4.5Value

NoiseModerate

Loved For

  • New York City

    Mediterranean

  • Manhattan

    Mediterranean

Review summary

AI-generated from verified diner reviews
The Purple Tongue delights with "great food and atmosphere," perfect for pre-theater dining. Enjoy "delicious spritz cocktails" and varied small plates. While wine prices may be "a bit pricey," the "excellent service" and "knowledgeable staff" make it a charming spot. Ideal for date nights and post-work gatherings.
57 Reviews
  1. Moto VIP

    New York City2 reviews

    5.0

    Dined 4 days ago

    1. Overall 5
    2. Food 5
    3. Service 5
    4. Ambience 5
    2nd time here. Awesome wine flight selection! Happy hour food can’t be missed. Definitely will come back.

    Is this helpful?

  2. Conor VIP

    New York City3 reviews

    5.0

    Dined on 15 June 2025

    1. Overall 5
    2. Food 5
    3. Service 5
    4. Ambience 5
    Love this place. Great food and atmosphere. You must get the bread too.

    Is this helpful?

  3. Susan VIP

    Greater Boston169 reviews

    3.0

    Dined on 14 June 2025

    1. Overall 3
    2. Food 4
    3. Service 3
    4. Ambience 3
    Great after theater restaurant, with varied options. Food suggestions: mushroom toast, anchovies, octopus, steak was good but was not cooked to order (overdone). Only objection is that wine prices are a bit pricey for the quality of the wine. Will be back....

    Is this helpful?

  4. Violet VIP

    New York City6 reviews

    5.0

    Dined on 28 May 2025

    1. Overall 5
    2. Food 5
    3. Service 5
    4. Ambience 5
    The best place ever.....and the staff is beyond great..

    Is this helpful?

  5. Arthur VIP

    Chicago / Illinois11 reviews

    5.0

    Dined on 17 May 2025

    1. Overall 5
    2. Food 5
    3. Service 5
    4. Ambience 5
    The spritz cocktails were delicious and I particularly enjoyed the kale salad and burrata!

    Is this helpful?

  6. Stefanie

    New York City4 reviews

    5.0

    Dined on 17 May 2025

    1. Overall 5
    2. Food 5
    3. Service 5
    4. Ambience 5
    Such a great find near the theater district. Delicious food, wine, and dessert, knowledgeable, weight staff and super attentive. will definitely be going back.

    Is this helpful?

  7. Jocelyn

    New York City1 review

    3.0

    Dined on 17 May 2025

    1. Overall 3
    2. Food 3
    3. Service 4
    4. Ambience 4
    Nice outdoor seating on a relatively quiet strip of 43rd Street, so this alone makes for a pleasant outing. Happy hour is a good value (e.g., we had $9 glasses of wonderful wine). As a restaurant, the Purple Tongue has gourmet ambitions, but the execution is underwhelming. A $4 “side of sourdough” is two small slices of bread on a plate. Anchovy crostini are pretty tasty, but consist of three teensey tiny bites, which I calculated cost me $6 a bite. Staff were very friendly and essentially competent, but two of them argued with me over their mistakes on the bill (corrected, but slowly, and without an apology). We really wanted this to be a return destination foodie spot. I don’t think it will be, except for wine at happy hour.

    Is this helpful?

  8. Jill

    New York City14 reviews

    3.0

    Dined on 19 April 2025

    1. Overall 3
    2. Food 5
    3. Service 4
    4. Ambience 3
    The menu was varied and the food was very good although the salad was over dressed. The wine pour could have been more generous and the noise level was quite loud.

    Is this helpful?

  9. Ann-Marie

    New York City10 reviews

    5.0

    Dined on 11 April 2025

    1. Overall 5
    2. Food 5
    3. Service 5
    4. Ambience 5
    Excellent service. Great for a dinner date or just meeting up with friends before seeing a show.

    Is this helpful?

  10. David VIP

    New York City64 reviews

    5.0

    Dined on 28 March 2025

    1. Overall 5
    2. Food 5
    3. Service 5
    4. Ambience 5
    Excellent small plates, wine selection, and entrees. The wine flights are a great idea. Our server Angie and the owner Pete could not be more congenial or helpful. A real asset to the neighborhood.

    1 person found this helpful

FAQs

The Purple Tongue offers takeout which you can order by calling the restaurant at (646) 429-8277.

The Purple Tongue is rated 4.7 stars by 57 OpenTable diners.

Yes, you can generally book this restaurant by choosing the date, time and party size on OpenTable.

  1. Home
  2. United States
  3. New York City
  4. Manhattan
  5. Hell's Kitchen

Make a booking

2 people
19:00
Booked 2 times today
Experiences are available.
Google Map for The Purple Tongue

410 W 43rd St, New York, NY 10036

Dining areas

Additional information

  • Cross Street
    Located between 9th Ave & 10th Ave on West 43rd Street
  • Area
    Hell's Kitchen
  • Hours of Operation
    Sat 14:00–01:00 Sun 14:00–22:00 Dinner Tue–Fri 16:00–01:00
  • Price
    $31 to $50
  • Cuisines
    Mediterranean, Wine Bar, Italian
  • Dining style
    Casual Dining
  • Dress Code
    Casual Dress
  • Parking Details
    Public Lot
  • Public transport
    Local bus stops and train stations located near by.
  • Payment Options
    AMEX, Carte Blanche, Diners Club, Discover, JCB, Mastercard, Visa
  • Additional
    Bar/Lounge, Beer, Cafe, Cocktails, Corkage Fee, Counter Seating, Entertainment, Gender Neutral Restroom, Gluten-free Options, Happy Hour, Non-Smoking, Patio/Outdoor Dining, Takeaway, Vegan, Wheelchair Access, Wine
  • Phone number
  • Private party facilities
    Elevate your special occasions with exclusive private restaurant events. Indulge in culinary excellence and personalized service in a refined setting, perfect for celebrations, corporate gatherings, and intimate soirées. Book your memorable event today.
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